Brands are uniquely altering designs of traditional utensils
Implications - Technology is being incorporated in handheld tools used for food preparation. Aside from the common kitchen tasks these items are used for, brands are curating at-home culinary adventures that cater to a variety of consumers with different needs. Companies are observing the needs of individuals and the way in which they carry out their tasks and are redesigning these pieces of equipment in order to promote efficiency -- benefiting everyone from people with disabilities to those concerned with convenience.
Workshop Question — How could your brand its product/service to cater to more specific consumer needs?