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Chef Accessibility

Chefs collaborate with brands to offer accessible items food products

Trend - Famous chefs around the world are creating their own mass-market products, or collaborating with brands to do so. These product are able to balance cost accessibility with the perception of luxury.

Insight - "Food culture" is increasingly prevalent among consumers, with things like social media and the Millennial preference for skill-honing having an influence on this shift. Thus, people are increasingly seeking out food options that they can recreate at home in a way that's both affordable and high quality.
Workshop Question - How could your brand offer more accessible products that are still perceived as high in quality/luxurious?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
62,202 Total Clicks
Date Range:
Sep 18 — Nov 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

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