Chefs collaborate with brands to offer accessible items food products
Trend - Famous chefs around the world are creating their own mass-market products, or collaborating with brands to do so. These product are able to balance cost accessibility with the perception of luxury.
Insight - "Food culture" is increasingly prevalent among consumers, with things like social media and the Millennial preference for skill-honing having an influence on this shift. Thus, people are increasingly seeking out food options that they can recreate at home in a way that's both affordable and high quality.
Insight - "Food culture" is increasingly prevalent among consumers, with things like social media and the Millennial preference for skill-honing having an influence on this shift. Thus, people are increasingly seeking out food options that they can recreate at home in a way that's both affordable and high quality.
Workshop Question - How could your brand offer more accessible products that are still perceived as high in quality/luxurious?
Trend Themes
1. Celebrity Chef Mass-market Products - Opportunity for food brands to partner with famous chefs to offer affordable and high-quality products
2. Convenience Food - Opportunity to create prepared meals that mimic restaurant food for busy families
3. Gourmet Snacks in Restaurants - Opportunity to create unique dishes that feature gourmet snack brands
Industry Implications
1. Food and Beverage - Industry can create affordable mass-market products with the help of famous chefs
2. Convenience and Frozen Foods - Industry can create prepared meals for busy families that mimic restaurant-quality food
3. Hospitality and Restaurants - Industry can experiment with creating unique dishes that feature gourmet snack brands
