Category
Lifestyle
Assisted Choices
Trend cluster
Category
Caffeinated
Refresh
Skincare products incorporate coffee to naturally enhance and brighten skin.
3.9
Trend score
Trend
What is the Caffeinated Refresh trend?
Caffeinated Refresh: With the rise in popularity of natural ingredients within skincare and cosmetics, coffee has risen as a rich source of antioxidants. The incorporation of coffee within skincare products is marketed for both its benefits and its novelty.
Insight
The consumer insight behind the Caffeinated Refresh trend
The boom of the wellness industry has made it so that an increasing number of consumers are paying attention to what their body is coming into contact with. Much of the emphasis here is placed on natural agents as consumers feel more secure and confident in their choices when they are familiar with the ingredients, especially if the product is for everyday use. Moreover, the appeal of the natural also stems from the fact that consumers feel safer as an allergic reaction or irritation is much less likely to manifest.
Trend themes
Themes within the Caffeinated Refresh trend
Three behaviours holding the trend together01
Natural Skincare Ingredients
Rising demand for natural skincare products has made coffee as a rich source of antioxidants as it benefits and novelty.
02
DIY Face Mask
Creating DIY face masks and other skincare products as a convenient solution for dry skin that can be customized depending on consumer's needs.
03
Solid Coffee Scrubs
Making coffee scrubs as easy to use as soap bars for convenience and mess-free alternative to loose scrubs.
Industry implications
What the Caffeinated Refresh trend means for industry
Where the trend changes the playbookFor
Skincare Industry
Leveraging the use of natural ingredients to create products that appeal to consumers who are conscious of what they put on their bodies.
For
Beauty Industry
Creating DIY skincare products and product lines that cater to different skin types and preferences.
For
Men's Personal Care Industry
Developing skincare formulations that cater to men's grooming routines and specific skin needs.
Workshop question
How could your brand leverage unexpected features for a product or service to delight consumers?
Trend signals
Trend signals for Caffeinated Refresh
Trend score 3.9 out of 10, from popularity 65%, activity 43%, freshness 8%.
Popularity65%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Caffeinated Refresh trend
6 featured examples from Nov 10, 2016 to Nov 27, 2018CategoryFashion
Solid Coffee Scrubs
Coffee Bar Offers a Convenient, Mess-Free Alternative to Loose Scrubs
The skincare industry can embrace solid coffee scrubs as a disruptive innovation for their exfoliating product category.
CategoryFashion
Whipped Coffee Scrubs
Frank Body's 'Express-O Scrub' Boasts a Mess-Reducing Formula and Package
There is a trend for creating innovative skincare products that use natural ingredients and mess-free packaging.
CategoryMarketing
Renewing Caffeinated Cosmetics
The Callyssee Skincare Products are Infused with Green Coffee Seeds
Skincare brands can incorporate caffeine or natural organic ingredients into their products to promote cell regeneration and repair damage to the skin.
CategoryFashion
Coffee-Based Skincare Kits
Frank Body's Babe Island Kit Helps to Protect Against Winter Weather
Skincare companies can develop coffee-based products for exfoliation and hydration to cater for those in need of protection against the harsh winter weather.
CategoryFashion
DIY Coffee Facial Kits
YES TO's DIY Mask Kit Helps to Make a Hydrating, Energizing Face Treatment
Opportunities for companies to develop more sustainable, affordable, and customizable beauty products for at-home use.
CategoryFashion
Nourishing Coffee-Infused Cosmetics
The Fulton & Roark Daily Moisturizer Has an SPF 18 Rating
Opportunity for skincare brands to tap into the male grooming market and create targeted products for men.
