Skincare products incorporate coffee to naturally enhance and brighten skin
Trend - With the rise in popularity of natural ingredients within skincare and cosmetics, coffee has risen as a rich source of antioxidants. The incorporation of coffee within skincare products is marketed for both its benefits and its novelty.
Insight - The boom of the wellness industry has made it so that an increasing number of consumers are paying attention to what their body is coming into contact with. Much of the emphasis here is placed on natural agents as consumers feel more secure and confident in their choices when they are familiar with the ingredients, especially if the product is for everyday use. Moreover, the appeal of the natural also stems from the fact that consumers feel safer as an allergic reaction or irritation is much less likely to manifest.
Insight - The boom of the wellness industry has made it so that an increasing number of consumers are paying attention to what their body is coming into contact with. Much of the emphasis here is placed on natural agents as consumers feel more secure and confident in their choices when they are familiar with the ingredients, especially if the product is for everyday use. Moreover, the appeal of the natural also stems from the fact that consumers feel safer as an allergic reaction or irritation is much less likely to manifest.
Workshop Question - How could your brand leverage unexpected features for a product or service to delight consumers?
Trend Themes
1. Natural Skincare Ingredients - Rising demand for natural skincare products has made coffee as a rich source of antioxidants as it benefits and novelty.
2. DIY Face Mask - Creating DIY face masks and other skincare products as a convenient solution for dry skin that can be customized depending on consumer's needs.
3. Solid Coffee Scrubs - Making coffee scrubs as easy to use as soap bars for convenience and mess-free alternative to loose scrubs.
Industry Implications
1. Skincare Industry - Leveraging the use of natural ingredients to create products that appeal to consumers who are conscious of what they put on their bodies.
2. Beauty Industry - Creating DIY skincare products and product lines that cater to different skin types and preferences.
3. Men's Personal Care Industry - Developing skincare formulations that cater to men's grooming routines and specific skin needs.
