Category
Lifestyle
Assisted Choices
4.7
Trend score
Trend
What is the Protein Portioning trend?
Protein Portioning: While for most, eating a protein bar is considered portioning in itself, brands are taking that a step further by offering miniature versions of their protein offerings. The items are more kid-friendly and allow consumers to better control their intake of these nutritious but often calorie and sugar-dense products.
Insight
The consumer insight behind the Protein Portioning trend
Consumers opt-in for nutrient-rich products that are convenient to take traveling or on-the-go. In this space, individuals have different thresholds, whether arbitrarily set or biologically necessitated, of nutrient intake. As portion control is important for many who are placing emphasis on their health, individuals tend to prioritize smaller, more compact offerings in order to minimize things like unnecessary calorie or sugar intake.
Trend themes
Themes within the Protein Portioning trend
Three behaviours holding the trend together01
Miniature Offerings
Brands are offering miniature sizes of protein bars and other products as a means of portion control, and this is a current trend driven by consumer demand.
02
Portion Control
Consumers are placing an emphasis on portion control, particularly when it comes to health and wellness products, and this trend is influencing the protein bar market.
03
Decadent but Nutritious
Top food and beverage companies are looking to strike a balance between healthy ingredients and decadent flavors to appeal to consumers' cravings for indulgence without sacrificing nutritional value.
Industry implications
What the Protein Portioning trend means for industry
Where the trend changes the playbookFor
Health and Wellness Products
The trend of portion control is particularly relevant to health and wellness products, and businesses in this field can explore smaller sizes of their offerings to cater to individual nutrient needs.
For
Food and Beverage
For food and beverage companies, creating products that combine indulgent flavors with healthy ingredients is an opportunity to appeal to consumers who are looking to elevate their snacking game without sacrificing nutritional benefits.
For
Holiday Products
Holiday-themed products, such as advent calendars, offer businesses an opportunity to capitalize on the season while catering to health-conscious consumers, expanding their offerings beyond traditional indulgences without compromising holiday cheer.
Workshop question
Conceptualize a smaller or simpler form of your product or service.
Trend signals
Trend signals for Protein Portioning
Trend score 4.7 out of 10, from popularity 71%, activity 62%, freshness 8%.
Popularity71%
Activity62%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Protein Portioning trend
4 featured examples from Oct 21, 2017 to Nov 15, 2018CategoryLifestyle
High-Protein Dessert Snacks
The thinkThin Protein Cakes are Low in Sugar and Packed with Protein
The high-protein and alternative diet trends point to an increased demand for health food products like the thinkThin Protein Cakes.
CategoryLifestyle
Protein Bar Christmas Countdowns
MyProtein's Advent Calendar Contains 24 Mystery Protein Bars
The health and wellness industry has the opportunity to capitalize on the trend of health-focused advent calendars, offering varied products in their calendars for different segme…
CategoryLifestyle
Mini-Size Snack Bars
'KIND Minis' are Portion-Controlled Snacks with 100 Calories or Less
The snack bar industry can take note of KIND Minis and explore creating their own portion-controlled and indulgent snack bars.
CategoryLifestyle
Protein-Packed Advent Calendars
BoostBox's Festive Fitness Calendar Shares Protein Products Daily
Food and beverage companies can capitalize on the trend by offering a variety of protein-packed advent calendars, providing consumers with a healthy and festive option.
