Pet products now benefit owners just as much as they do their pets
Trend - Design-minded pet brands are creating products that have multiple functions as a way to streamline efficiency in the home. These offerings often carry benefits for both the animals and their owners.
Insight - Many owners view their pets as a legitimate part of the family and as a result, consumers look for ways to enhance the comfort of their furry companion by adjusting the home to meet their pet's needs. In urban environments, however, consumers find themselves in dwellings that are limited in square footage and, therefore, place emphasis on products that are multi-functional, embracing both convenience and smart use of space.
Insight - Many owners view their pets as a legitimate part of the family and as a result, consumers look for ways to enhance the comfort of their furry companion by adjusting the home to meet their pet's needs. In urban environments, however, consumers find themselves in dwellings that are limited in square footage and, therefore, place emphasis on products that are multi-functional, embracing both convenience and smart use of space.
Workshop Question - How could your brand more seamlessly integrate its product/service into its customer's life?
Trend Themes
1. Multi-functional Pet Products - Pet brands are designing products with multiple functions to streamline efficiency for both pets and owners, embracing convenience and smart use of space.
2. Hyper-specific Smart Home Solutions - Connected smart home solutions are being developed to aid increasingly hectic consumer lifestyles.
3. Pet-friendly Furniture - Pet owners seek dual-purpose furniture solutions for their increasingly compact living space, leading to an emerging market of feline and canine-friendly designs.
Industry Implications
1. Pet Products Industry - Brands are innovating multi-functional, connected, and visually pleasing pet products to meet the increasing need for integration of pets into daily life.
2. Smart Home Technology Industry - Brands are capitalizing on the trend of busy consumer lifestyles by developing hyper-specific smart home solutions to provide convenience and ease of use.
3. Home Furniture Industry - The furniture industry is receiving increased demands for multi-functional and space-saving designs, leading to an emerging market of stylish and practical dual-purpose furniture.
4 Featured, 35 Examples:
133,307 Total Clicks
Date Range:
Nov 18 — Nov 18
Trending:
Warm
Consumer Insight Topics:
