Trend cluster
Category

eSports
Center

eSports-specific gaming centers and stadiums are on the rise.

Hybrid Gaming Music FestivalsProfessional Esports StadiumsExpansive eSports CenterseSports Industry EventsMiddle Eastern Esports Stadiums

Trend

What is the eSports Center trend?

eSports Center: The legitimacy of the eSports industry has been established in the last few years with everything from events to education in this space, and the next step brands are taking is creating centers and even stadiums specific to online gaming.

Insight

The consumer insight behind the eSports Center trend

The growth of the eSports industry has come with the acknowledgment of demand in this space, and with multi-faceted partnerships. For consumers, the sense of community that gaming offers them is akin to that of the sports world. Thus, consumers in this space seek out ways to connect with people who share their same interests.

Trend themes

Themes within the eSports Center trend

Three behaviours holding the trend together
01

eSports Infrastructure Development

Creating centers and dedicated stadiums for online gaming has become a trend in the eSports industry, with the goal of providing immersive live experiences and attracting audiences on various levels.

02

eSports Industry Education and Growth

Developing more initiatives to educate and provide growth opportunities for players and up-and-comers in the eSports industry is a growing trend, with featured speeches and insights given by important figures in the industry.

03

Integration of eSports and Live Music

The trend of combining esports and music has been emerging with festivals and partnerships seen worldwide, catering to audiences who have similar interests in both experiences.

Industry implications

What the eSports Center trend means for industry

Where the trend changes the playbook
For

Sports and Entertainment Infrastructure Development

The trend of dedicating spaces and building infrastructure for eSports is creating opportunities for professionals in the sports and entertainment industries to develop and design new spaces that cater to diverse needs.

For

Edu-Tech and Gaming Education

The partnership between The eSports League and Microsoft demonstrates an opportunity for educators and innovators in the gaming industry to develop initiatives that teach gamers skills beyond gameplay, opening doors for potential career growth.

For

Music and Entertainment Events

The Hyperplay festival is an example of how the music and entertainment industry is beginning to embrace the eSports industry, creating opportunities for professionals to develop and host events that cater to both experiences and audiences.

Workshop question

Consider an untapped, niche consumer interest (within your brand's area of expertise) that you could invest in.

Trend signals

Trend signals for eSports Center

Trend score 4.3 out of 10, from popularity 62%, activity 59%, freshness 8%.

Popularity62%
Activity59%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific