eSports-specific gaming centers and stadiums are on the rise
Trend - The legitimacy of the eSports industry has been established in the last few years with everything from events to education in this space, and the next step brands are taking is creating centers and even stadiums specific to online gaming.
Insight - The growth of the eSports industry has come with the acknowledgment of demand in this space, and with multi-faceted partnerships. For consumers, the sense of community that gaming offers them is akin to that of the sports world. Thus, consumers in this space seek out ways to connect with people who share their same interests.
Insight - The growth of the eSports industry has come with the acknowledgment of demand in this space, and with multi-faceted partnerships. For consumers, the sense of community that gaming offers them is akin to that of the sports world. Thus, consumers in this space seek out ways to connect with people who share their same interests.
Workshop Question - Consider an untapped, niche consumer interest (within your brand's area of expertise) that you could invest in.
Trend Themes
1. Esports Infrastructure Development - Creating centers and dedicated stadiums for online gaming has become a trend in the eSports industry, with the goal of providing immersive live experiences and attracting audiences on various levels.
2. Esports Industry Education and Growth - Developing more initiatives to educate and provide growth opportunities for players and up-and-comers in the eSports industry is a growing trend, with featured speeches and insights given by important figures in the industry.
3. Integration of Esports and Live Music - The trend of combining esports and music has been emerging with festivals and partnerships seen worldwide, catering to audiences who have similar interests in both experiences.
Industry Implications
1. Sports and Entertainment Infrastructure Development - The trend of dedicating spaces and building infrastructure for eSports is creating opportunities for professionals in the sports and entertainment industries to develop and design new spaces that cater to diverse needs.
2. Edu-tech and Gaming Education - The partnership between The eSports League and Microsoft demonstrates an opportunity for educators and innovators in the gaming industry to develop initiatives that teach gamers skills beyond gameplay, opening doors for potential career growth.
3. Music and Entertainment Events - The Hyperplay festival is an example of how the music and entertainment industry is beginning to embrace the eSports industry, creating opportunities for professionals to develop and host events that cater to both experiences and audiences.
5 Featured, 25 Examples:
52,921 Total Clicks
Date Range:
Mar 18 — Nov 18
Trending:
Warm
Consumer Insight Topics:
