Financial products are developed with the specific needs of freelancers in mind
Trend - Catering to an increasingly flexible and freelance-driven workforce, financial institutions and startups alike are creating payment and financial tracking products specifically designed for independent contractors.
Insight - Freelancers face a number of issues when it comes to not just finding work, but receiving and tracking payment. With the growth of the freelance economy has come a greater push by freelancers for more protections and tools that ensure their work is adequately compensated and appreciated.
Insight - Freelancers face a number of issues when it comes to not just finding work, but receiving and tracking payment. With the growth of the freelance economy has come a greater push by freelancers for more protections and tools that ensure their work is adequately compensated and appreciated.
Workshop Question - What's a specific market segment your industry has overlooked? What would it look like if your brand were to create a product specifically for that group?
Trend Themes
1. Freelancer Payment Platforms - With the growth of the freelance economy, there is an increasing demand for payment platforms that handle freelancer payments and keep all of their projects and payments organized in one spot.
2. Freelance Finance Apps - Digital nomads and remote workers can benefit from freelance finance apps like Tycoon, which not only allow them to see all their jobs in one list, but also enables them to track their income and payment status and import job data and export income data to their accountant.
3. Quick Freelance Payment Plugins - Wirize is a new plugin that lets freelancers collect one-time payments quickly and easily without needing to learn any coding or defer to external websites.
Industry Implications
1. Financial Services - Financial institutions and startups alike are creating payment and financial tracking products specifically designed for independent contractors.
2. Tech - The growth of the freelance economy has created a demand for various technological solutions that cater to the unique needs of freelancers.
3. Accounting - Freelance finance apps and trackers, such as Tycoon and Incomee, enable freelancers to take control of their finances and track their income more accurately, which can create a demand for related accounting services.
4 Featured, 29 Examples:
21,112 Total Clicks
Date Range:
Sep 17 — Nov 18
Trending:
Untested
Consumer Insight Topics:
