Category
Lifestyle
Assisted Choices
Trend cluster
Category
Freelancer
Finance
Financial products are developed with the specific needs of freelancers in mind.
2.3
Trend score
Trend
What is the Freelancer Finance trend?
Freelancer Finance: Catering to an increasingly flexible and freelance-driven workforce, financial institutions and startups alike are creating payment and financial tracking products specifically designed for independent contractors.
Insight
The consumer insight behind the Freelancer Finance trend
Freelancers face a number of issues when it comes to not just finding work, but receiving and tracking payment. With the growth of the freelance economy has come a greater push by freelancers for more protections and tools that ensure their work is adequately compensated and appreciated.
Trend themes
Themes within the Freelancer Finance trend
Three behaviours holding the trend together01
Freelancer Payment Platforms
With the growth of the freelance economy, there is an increasing demand for payment platforms that handle freelancer payments and keep all of their projects and payments organized in one spot.
02
Freelance Finance Apps
Digital nomads and remote workers can benefit from freelance finance apps like Tycoon, which not only allow them to see all their jobs in one list, but also enables them to track their income and payment status and import job data and export income data to their accountant.
03
Quick Freelance Payment Plugins
Wirize is a new plugin that lets freelancers collect one-time payments quickly and easily without needing to learn any coding or defer to external websites.
Industry implications
What the Freelancer Finance trend means for industry
Where the trend changes the playbookFor
Financial Services
Financial institutions and startups alike are creating payment and financial tracking products specifically designed for independent contractors.
For
Tech
The growth of the freelance economy has created a demand for various technological solutions that cater to the unique needs of freelancers.
For
Accounting
Freelance finance apps and trackers, such as Tycoon and Incomee, enable freelancers to take control of their finances and track their income more accurately, which can create a demand for related accounting services.
Workshop question
What's a specific market segment your industry has overlooked? What would it look like if your brand were to create a product specifically for that group?
Trend signals
Trend signals for Freelancer Finance
Trend score 2.3 out of 10, from popularity 40%, activity 20%, freshness 8%.
Popularity40%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Freelancer Finance trend
4 featured examples from Sep 26, 2017 to Oct 23, 2018CategoryLifestyle
Freelance Finance Apps
The Tycoon App Helps Digital Nomads and Remote Workers Track Jobs
Disruptive innovation opportunity: Develop innovative finance apps and platforms that cater specifically to the needs of freelancers, providing tools for income tracking, tax mana…
CategoryLifestyle
Freelancer Finance Trackers
'Incomee' Seamlessly Keeps Things Organized with Sporadic Jobs
Leveraging mobile technology to build income tracking apps for freelancers.
CategoryLifestyle
Quick Freelance Payment Plugins
'Wirize' is a Coding-Free Method for Receiving Freelance Payments
Creating an industry for freelance payment platforms can help freelancers easily manage their payments and cater to their unique needs.
CategoryTech
Freelancer Payment Platforms
'PayNinja' Saves Time, Money and More with a Streamlined Process
There is an opportunity to develop improved management systems for freelancers and businesses that offer more than just payment processing.
