Category
Fashion
Scaled Restraint
Trend cluster
Category
Accessible
Biohack
The concept of "biohacking" becomes more accessible to the average consumer.
3.0
Trend score
Trend
What is the Accessible Biohack trend?
Accessible Biohack: The concept of "biohacking" popularized in large part by the various biohacking methods partaken by those in Silicon Valley, is now being introduced to the average consumer in a variety of formats–whether those are in pet foods or in skincare.
Insight
The consumer insight behind the Accessible Biohack trend
Some of the habits and lifestyles that are promoted by people with large platforms tend to be inaccessible to most consumers. However, the influence of these individuals gives these lifestyles enough credibility that consumers take interest in them. These consumers seek out ways to recreate such lifestyles in a way that's practical and cost-effective.
Trend themes
Themes within the Accessible Biohack trend
Three behaviours holding the trend together01
Accessible Biohacking
As the concept of biohacking begins to permeate mainstream culture, there are opportunities for startups to offer safe and affordable ways for consumers to enhance their physical and mental capabilities.
02
Natural and Botanical Ingredients
Increased consumer demand for natural and botanical ingredients presents an opportunity for companies to innovate and create products that are both effective and sustainably sourced.
03
Brain Stimulation Wearables
As technology advances, there is potential for non-invasive brain stimulation wearables like the Humm headband to be used in a variety of industries, including gaming, sports, and education.
Industry implications
What the Accessible Biohack trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Companies can take advantage of the growing interest in biohacking and natural ingredients to offer innovative health and wellness products.
For
Pet Care
There is an opportunity for startups to enter the pet care industry and offer natural and safe products, like Shoo's Rooffee, that cater to the health and wellness of pets.
For
Gaming and Esports
The emergence of brain stimulation wearables like the Humm headband present opportunities for innovation in the gaming and esports industry, offering players a cognitive edge.
Workshop question
Consider a niche but growing trend in your industry. How could your brand transform it and offer it to a wide range of consumers?
Trend signals
Trend signals for Accessible Biohack
Trend score 3.0 out of 10, from popularity 42%, activity 40%, freshness 8%.
Popularity42%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accessible Biohack trend
4 featured examples from Apr 12, 2017 to Nov 12, 2018CategoryTech
eSports-Enhancing Headbands
The Humm Headband Uses Electrical Signals to Improve Gameplay
The Humm headband offers significant disruption opportunities to the gaming industry as it gives players a cognitive edge, potentially changing the way gamers approach competitive…
CategoryFashion
Biohacking Botanical Skincare
Desavery's Products are Formulated to Boost the Body’s Biochemistry
Opportunity for companies in the beauty and skincare industry to develop biohacking skincare products that enhance the body's biochemistry and improve mood.
CategoryLifestyle
Natural Dog Coffees
Shoo's Rooffee is a Coffee for Dogs Made Out of Roots and Vegetables
Disruptive innovation opportunity: Develop innovative products, like coffee for dogs, that cater to pet owners' desire for natural and unique offerings.
CategoryLifestyle
Tech-Controlling Implantable Microchips
Dangerous Things Offers Affordable Implant-Embedding Kits
Implantable microchips have the potential to disrupt the healthcare industry by offering new ways of monitoring and improving health.
