Category
Lifestyle
Assisted Choices
Trend cluster
Category
Seed-Based
Dairy
Seed-based dairy products are a nutritious alternative to lactose.
2.8
Trend score
Trend
What is the Seed-Based Dairy trend?
Seed-Based Dairy: Dairy products ranging from milk to cheese are being created using seeds, offering yet another alternative to the lactose that an increasing number of people are choosing to cut from their lives.
Insight
The consumer insight behind the Seed-Based Dairy trend
Consumers have dietary restrictions for a variety of reasons--whether those are related to health, medical or moral catalysts. With the many alternatives for meat and dairy currently on the market in North America, consumers are looking to constantly experiment with what best suits their lifestyles and preferences.
Trend themes
Themes within the Seed-Based Dairy trend
Three behaviours holding the trend together01
Seed-Based Dairy
Seed-based dairy products are a nutritious, safe, and ethical alternative to traditional dairy products.
02
Non-Dairy Milk Alternatives
Nut- and seed-based milk alternatives provide a variety of nutritional benefits to consumers.
03
Nutrient-Dense Non-Dairy Products
Non-dairy products that incorporate nuts and seeds deliver a variety of vitamins, minerals, and other nutritional benefits.
Industry implications
What the Seed-Based Dairy trend means for industry
Where the trend changes the playbookFor
Food and Beverage
As consumers continue to seek nutritious and ethical food options, the food and beverage industry should embrace seed- and nut-based products as a growing market segment.
For
Health and Wellness
Seed-based dairy products and other nut- and seed-based products satisfy the demand for healthy, sustainable, and humane food options, making them a natural fit for the health and wellness industry.
For
Sustainability
Non-dairy products that are eco-friendly and sustainably sourced have the potential to disrupt multiple industries, including agriculture and food production.
Workshop question
Conceptualize how your brand could make its product/service more accessible to those who currently cannot use or consume it.
Trend signals
Trend signals for Seed-Based Dairy
Trend score 2.8 out of 10, from popularity 39%, activity 37%, freshness 8%.
Popularity39%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seed-Based Dairy trend
4 featured examples from Mar 17 to Nov 29, 2018CategoryLifestyle
Nutritious Dairy-Free Nut Milks
Milk 2.0 is Vegan and Free of Any Lactose and Gluten
The dairy-free nut milk trend directly impacts and disrupts the plant-based milk industry.
CategoryLifestyle
Seed-Based Pizza Cheeses
NY Pizza Suprema Now Serves Pizza with Organic Sunflower Mozzarella
This trend is disrupting the pizza industry, providing opportunities for pizzerias and pizza chains to offer plant-based options and tap into the growing market of consumers seeki…
CategoryLifestyle
Seed-Based Non-Dairy Drinks
Hope & Sesame Creates Original & Flavored Sesame Milk Beverages
The food and beverage industry can explore the production and distribution of plant-based non-dairy beverages to cater to the increasing demand for alternatives to dairy milk.
CategoryEco
Sustainable Seed Desserts
CUB's Pumpkin Seed Ice Cream Replaces a Dairy Base with Nuts & Seeds
The food and beverage industry can innovate by incorporating more eco-friendly and sustainable ingredients, like nuts and seeds, into their products.
