The company behind crossbreed hygiene products and vegan dog grooming kits is hoping to release the world's first coffee for dogs. Currently crowdfunding on Kickstarter, Rooffee by Shoo doesn't contain any herbicides, mold, pesticides, toxins or other harmful ingredients. Described as a "wild Nordic biohack for dog's morning routine," the all-natural product is a root drink for man's best friend.
The ASPCA warns dogs should never be given coffee, but Rooffee is more of a vegetable and root-based tea that is supposed to be safe for canines to consume. The coffee for dogs is made up of ingredients including dandelion root, burdock root, carrot seed, hawthorn seed and chicory root, which are meant to offer health benefits like improved digestion, a stronger heart and anti-aging.
Why This Trend Is Growing
- All-natural Pet Products
- Disruptive innovation opportunity: Develop a line of natural and organic pet products for health-conscious pet owners.
- Pet Beverage Market
- Disruptive innovation opportunity: Enter the emerging market of specialty beverages for pets with innovative and healthy drink options.
- Plant-based Pet Foods
- Disruptive innovation opportunity: Create plant-based pet food products that cater to the growing demand for vegan and vegetarian pet diets.
Industries Being Reshaped
- Pet Care Industry
- Disruptive innovation opportunity: Develop innovative products, like coffee for dogs, that cater to pet owners' desire for natural and unique offerings.
- Beverage Industry
- Disruptive innovation opportunity: Explore the creation of specialty beverages, such as pet-friendly drinks, to tap into a new and untapped consumer market.
- Healthy Living Industry
- Disruptive innovation opportunity: Introduce pet products that align with the health and wellness trends of the human population, offering a holistic approach to pet care.
