Snacks with coconut are targeted to those on a ketogenic diet
Trend - Snack brands are increasingly recognizing the benefits that snacks containing coconut hold for those following a ketogenic diet, and are responding by targeting their products specifically to this group.
Insight - Understanding shifting lifestyle trends, brands that turn attention toward diets that embrace previously stigmatized ingredients, such as fat, will appear more contemporary. Consumers today aspire toward holistic health as opposed to simple weight loss. This signifies a greater shift in attitudes toward what is considered a "healthy body."
Insight - Understanding shifting lifestyle trends, brands that turn attention toward diets that embrace previously stigmatized ingredients, such as fat, will appear more contemporary. Consumers today aspire toward holistic health as opposed to simple weight loss. This signifies a greater shift in attitudes toward what is considered a "healthy body."
Workshop Question - What components of your product hold dual functionalities? Is there a way to accelerate this so these functions are of a higher value to the consumer?
Trend Themes
1. Ketogenic Diet Targeting - Snack brands are recognizing the benefits that snacks containing coconut hold for those following a ketogenic diet, and are targeting their products specifically to this group.
2. Healthy Fats Trending - Consumers today aspire toward holistic health embracing previously stigmatized ingredients, such as fat will appear more contemporary, hence creating disruptive opportunities.
3. Plant-based Keto - The market is witnessing the rise of plant-based keto bars and snacks to cater to consumers looking for plant-based health foods that are aligned with keto diet plans.
Industry Implications
1. Food and Beverage Industry - There's an opportunity for companies to tap into the keto-friendly snacking market and experiment with nourishing and healthy snack recipes.
2. Retail Industry - Retailers can consider adding a special section for keto-friendly snacks to cater to the growing segment of customers following a ketogenic diet plan.
3. Health and Wellness Industry - There's a new trend of consumers who aspires toward holistic health as opposed to simple weight loss; hence businesses in the health and wellness industry should innovate to meet this need.
