Category
Lifestyle
Assisted Choices
Trend cluster
Category
Coconut
Keto
Snacks with coconut are targeted to those on a ketogenic diet.
3.2
Trend score
Trend
What is the Coconut Keto trend?
Coconut Keto: Snack brands are increasingly recognizing the benefits that snacks containing coconut hold for those following a ketogenic diet, and are responding by targeting their products specifically to this group.
Insight
The consumer insight behind the Coconut Keto trend
Understanding shifting lifestyle trends, brands that turn attention toward diets that embrace previously stigmatized ingredients, such as fat, will appear more contemporary. Consumers today aspire toward holistic health as opposed to simple weight loss. This signifies a greater shift in attitudes toward what is considered a "healthy body."
Trend themes
Themes within the Coconut Keto trend
Three behaviours holding the trend together01
Ketogenic Diet Targeting
Snack brands are recognizing the benefits that snacks containing coconut hold for those following a ketogenic diet, and are targeting their products specifically to this group.
02
Healthy Fats Trending
Consumers today aspire toward holistic health embracing previously stigmatized ingredients, such as fat will appear more contemporary, hence creating disruptive opportunities.
03
Plant-Based Keto
The market is witnessing the rise of plant-based keto bars and snacks to cater to consumers looking for plant-based health foods that are aligned with keto diet plans.
Industry implications
What the Coconut Keto trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
There's an opportunity for companies to tap into the keto-friendly snacking market and experiment with nourishing and healthy snack recipes.
For
Retail Industry
Retailers can consider adding a special section for keto-friendly snacks to cater to the growing segment of customers following a ketogenic diet plan.
For
Health and Wellness Industry
There's a new trend of consumers who aspires toward holistic health as opposed to simple weight loss; hence businesses in the health and wellness industry should innovate to meet this need.
Workshop question
What components of your product hold dual functionalities? Is there a way to accelerate this so these functions are of a higher value to the consumer?
Trend signals
Trend signals for Coconut Keto
Trend score 3.2 out of 10, from popularity 51%, activity 37%, freshness 8%.
Popularity51%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Coconut Keto trend
5 featured examples from Jul 13, 2017 to Sep 21, 2018CategoryLifestyle
Keto-Friendly Snack Bars
Dang Foods's New FATBAR Snacks are Made for Those Following the Keto Diet
The snack food industry has an opportunity to cater to consumers following the keto diet by creating low-carb and plant-based snack options.
CategoryLifestyle
Plant-Based Ketogenic Bars
The 'Dang Bar' is Packed with Healthy Fats to Support Sustained Energy
Disruptive innovation opportunity: Offer healthy snack options that cater to specific dietary needs, such as those following ketogenic or plant-based diets.
CategoryLifestyle
Ketogenic Snack Bars
Keto Bars' High-Fat, Low-Carb Chocolate Mint Bar is a Guilt-Free Indulgence
The snack industry can capitalize on the rise of ketogenic-friendly grab-and-go snacks by creating their own lines of low-carb, high-fat products.
CategoryLifestyle
Ketogenic Chocolate Cups
Eating Evolved's Keto Snacks Emphasize Chocolate as "Food, Not Candy"
Opportunity for food and beverage companies to tap into the demand for keto-friendly snacks and desserts.
CategoryLifestyle
Plant-Powered Keto Bars
Love Good Fats Co.'s Newest Bars are Packed with Healthy Plant-Based Fats
The food industry can capitalize on the growing demand for plant-based and keto-friendly snacks that are both healthy and delicious.
