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Website Time Trackers

'Instant' is a Menu Bar-Based Clock for Web Usage

— May 4, 2018 — Tech
It might be relevant to one's work, or it might simply be a matter of curiosity about one's habits, but 'Instant' is a new website time tracker that shows users how much time they spend on each and every site that they make use of. The extension is built directly into the menu bar on MacOS, so users need not open a new tab or application in order to get a quick readout of where they spend their time online.

For freelancers, the Instant tool can be a simple way to track the precise amount of time they spend working on a given online project. The tool is also a fun -- if slightly disheartening -- way to show oneself the amount of time that they spend on their favorite sites.
Trend Themes
1. Web Usage Tracking - Innovative website time trackers like Instant can bring about disruptive innovation opportunities in the field of user behavior analysis and digital marketing.
2. Menu Bar Extensions - Menu bar-based tools like Instant present opportunities for disruptive innovation in the field of software development, particularly in the creation of productivity and time management apps.
3. Freelancer-friendly Tools - Tools like Instant that cater to the specific needs of freelancers can provide disruptive innovation opportunities in the field of gig economy technology solutions.
Industry Implications
1. Digital Marketing - Web usage tracking can have a significant impact on the effectiveness of digital marketing campaigns and can lead to disruptive innovations in this field.
2. Software Development - Menu bar-based tools like Instant can be used to create innovative software solutions for productivity and time management, displacing traditional apps.
3. Gig Economy - Freelancer-friendly tools like Instant can contribute to disruptive innovation in the gig economy space and provide new solutions for this burgeoning sector.
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