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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,506 more

Merchandise Expansion

Brands release merchandise beyond just clothing and memorabilia

Trend - As branded merchandise becomes ever more popular among consumers looking to showcase their loyalty, the products themselves are evolving into more than just clothing and memorabilia pieces. In using this approach, brands are not only looking to create shareable moments but also expand their reach into categories not typically in their wheelhouse.

Insight - Now that streetwear and collectible merchandise has become more widely accessible and mainstream than it once was, consumers have started to put a premium on hyper-niche iterations of this merchandise in order to create the highly coveted sense of scarcity that often drives consumer behavior in this category.
Workshop Question - How could your brand expand their reach through unexpected merchandise?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
67,093 Total Clicks
Date Range:
Sep 17 — Nov 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Collaborative Streetwear Newspapers
Collaborative Streetwear Newspapers
Supreme and the New York Post Made a Limited-Edition Newspaper
Supreme and the New York Post recently joined forces to launch a limited-edition newspaper for the August 13th issue. While Supreme is a streetwear brand that has built a strong fan base of... MORE
Taco-Inspired Wrapping Paper
Taco-Inspired Wrapping Paper
Taco Bell Releases a Line of Unconventional Wrapping Paper Prints
Taco Bell is full of surprises and this festive season, the fast food restaurant stuns consumers with its limited edition wrapping paper prints. Inspired by its own product, the ‘... MORE
Streetwear Brand Chopsticks
Streetwear Brand Chopsticks
Supreme Released a Chopstick, Sake and Bowl Set with a Matching Box
Supreme recently released a collection of eating utensils that include a branded pair of chopsticks, a bowl and a sake set. These new additions to the brand’s Fall/Winter 2017 collection boast... MORE
play_circle_filled Fashionable New Year's Envelopes
Fashionable New Year's Envelopes
McDonald’s Will Mark the 2018 Lunar New Year with Red Envelopes
To celebrate the 2018 Lunar New Year, McDonald’s has teamed up with Chinese-American fashion designer Anna Sui to create a series of limited-edition lucky red envelopes. The collaboration not... MORE
Taco Chain Wedding Accessories
Taco Chain Wedding Accessories
You Can Now Get a Hot Sauce Packet Garter and Bowtie from Taco Bell
For anyone who loves Taco Bell enough to incorporate it into the most special day of their lives, the chain is now offering a hot sauce packet garter and bowtie for happy couples everywhere. Taco... MORE

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Designer Catcher's Masks
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Supreme Created a New Bright Red Catcher's Mask for Children
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Optical Illusion Coin Banks
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QSR Chain Tortilla Chips
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Pop-Art Emblazoned Streetwear
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play_circle_filled Branded Streetwear Bricks
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Luxurious Zodiac Teas
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These Packets of Chinese Tea Leaves Celebrate the Year of the Monkey
Celebratory Chinese Food Promotions
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This Restaurant is Celebrating Chinese New Year with Free Food
Romantically Honest Greetings
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The 'Chinese Exclusive' Collection by Gucci Honors the New Year
Grotesque Envelope Art
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