Merchandise Expansion

Brands release merchandise beyond just clothing and memorabilia

Implications - As branded merchandise becomes ever more popular among consumers looking to showcase their loyalty, the products themselves are evolving into more than just clothing and memorabilia pieces. Diversifying branded products into the home, holiday and even media space, brands are not only looking to create shareable moments, but rather expand their reach into categories not typically in their wheelhouse.

Workshop Question - How could your brand expand their reach through unexpected merchandise?
SCORE 6.2
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52,845 Total Clicks
Sep 17 - Nov 18
This Year and Warm
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Featured Examples
Collaborative Streetwear Newspapers - Supreme and the New York Post Made a Limited-Edition Newspaper
SCORE 7.5
This Year and Warm 3,875 Clicks Pub: Aug 13, 18
Collaborative Streetwear Newspapers
Supreme and the New York Post Made a Limited-Edition Newspaper
Supreme and the New York Post recently joined forces to launch a limited-edition newspaper for the August 13th issue. While Supreme is a streetwear brand that has built a strong fan base of... [More]
Taco-Inspired Wrapping Paper - Taco Bell Releases a Line of Unconventional Wrapping Paper Prints
SCORE 8
This Year and Hot 1,526 Clicks Pub: Nov 28, 18
Taco-Inspired Wrapping Paper
Taco Bell Releases a Line of Unconventional Wrapping Paper Prints
Taco Bell is full of surprises and this festive season, the fast food restaurant stuns consumers with its limited edition wrapping paper prints. Inspired by its own product, the ‘... [More]
Streetwear Brand Chopsticks - Supreme Released a Chopstick, Sake and Bowl Set with a Matching Box
SCORE 5.7
Warm 1,466 Clicks Pub: Sep 5, 17
Streetwear Brand Chopsticks
Supreme Released a Chopstick, Sake and Bowl Set with a Matching Box
Supreme recently released a collection of eating utensils that include a branded pair of chopsticks, a bowl and a sake set. These new additions to the brand’s Fall/Winter 2017 collection boast... [More]
Fashionable New Year's Envelopes - McDonald’s Will Mark the 2018 Lunar New Year with Red Envelopes
SCORE 4.5
Average 290 Clicks Pub: Jan 19, 18
Fashionable New Year's Envelopes
McDonald’s Will Mark the 2018 Lunar New Year with Red Envelopes
To celebrate the 2018 Lunar New Year, McDonald’s has teamed up with Chinese-American fashion designer Anna Sui to create a series of limited-edition lucky red envelopes. The collaboration not... [More]
Taco Chain Wedding Accessories - You Can Now Get a Hot Sauce Packet Garter and Bowtie from Taco Bell
SCORE 2.3
This Year and Untested 258 Clicks Pub: Jul 5, 18
Taco Chain Wedding Accessories
You Can Now Get a Hot Sauce Packet Garter and Bowtie from Taco Bell
For anyone who loves Taco Bell enough to incorporate it into the most special day of their lives, the chain is now offering a hot sauce packet garter and bowtie for happy couples everywhere. Taco... [More]
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