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Water Flower Flavor

Puffed water lily and lotus seeds serve as a healthy yet indulgent snack

Trend - Emerging brands are filling a void in the snack space with popped seed snacks made from puffed lotus and water lily seeds. Appearing in a variety of flavors, these snacks serve as a high-fiber, high-protein alternative to traditional savory snacks.

Insight - Consumers' who align themselves with the North American "wellness" movement are concerned with maintaining their health, without placing too many restrictions on their lifestyles. A balance between wellness and indulgence is crucial for consumers who are looking for small tweaks in their lifestyles that help them reach their goals.
Workshop Question - How could your brand better balance health with indulgence?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
37,017 Total Clicks
Date Range:
Mar 18 — Nov 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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