Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Specified
Streaming
Online video streaming platforms for specific interests pop-up.
2.3
Trend score
Trend
What is the Specified Streaming trend?
Specified Streaming: The concept of online streaming has long been about making available as much video content as possible, but now brands are creating streaming platforms that are highly specific and curated in the interests they target.
Insight
The consumer insight behind the Specified Streaming trend
Over the last few years, personalization has come to have a much bigger influence on consumers' purchasing decisions, evolving to the point where consumers expect personalization from nearly every product or service they purchase. This is motivated not only by a need to feel that they're getting good value from their purchase, but also as a way to feel that the products and services in their lives align with their specific interests.
Trend themes
Themes within the Specified Streaming trend
Three behaviours holding the trend together01
Personalized Streaming
Brands are creating streaming platforms that are highly specific and curated in the interests they target.
02
Consolidation of Pop-Culture
Pop culture brands are consolidating technology and marketing successes into streaming platforms.
03
Curation of Culturally Important Films
The Criterion Channel focuses on culturally significant films and provides a carefully curated selection of international classics, iconic Hollywood films and obscure hard-to-find discoveries.
Industry implications
What the Specified Streaming trend means for industry
Where the trend changes the playbookFor
Media
Media services can curate interests and tap into cultural demands for personalized curation of content.
For
Entertainment
Streaming technology offers new ways to consume entertainment, from 24-hour dedicated entertainment news to new platforms for gaming enthusiasts.
For
Fashion and Lifestyle
Streaming platforms offer new opportunities to fuse lifestyle with culture and trends by providing engaging, highly personal streaming content.
Workshop question
How could your brand create an ultra-curated or personalized offering?
Trend signals
Trend signals for Specified Streaming
Trend score 2.3 out of 10, from popularity 43%, activity 19%, freshness 8%.
Popularity43%
Activity19%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Specified Streaming trend
4 featured examples from Aug 27 to Nov 26, 2018CategoryLifestyle
Social Media Sports Streaming
"Friday Night Stripes" Will Bring High School Sports to Twitter
Sports apparel companies could leverage social media platforms to stream niche sports events and allow greater participation and engagement from audiences.
CategoryTech
Gamer-Focused Streaming Platforms
This Platform Offers a Home For 'Subway Surfers' Enthusiasts
Opportunity for gaming companies to leverage streaming platforms to increase brand engagement and longevity.
CategoryBusiness
Entertainment-Focused Streaming Services
ET Live Brings 24 Hours of Entertainment News
Opportunity for the entertainment news industry to leverage digital streaming platforms and expand their reach beyond traditional TV formats.
CategoryPop Culture
Culturally Significant Streaming Services
The 'Criterion Channel' Taps Into Important Films
The film streaming industry can explore disruptive innovation in carefully curating film selections to cater to specialized audiences or preserving culturally significant works.
