Specified Streaming

Online video streaming platforms for specific interests pop-up

Implications - The concept of online streaming has long been about making available as much video content as possible, but now brands are creating streaming platforms that are highly specific and curated in the interests they target. This shift comes as consumers increasingly seek personalization in their purchase decisions, with the expectation that brands cater to their niche preferences.

Workshop Question - How could your brand create an ultra-curated or personalized offering?
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
6,915 Total Clicks
Aug 18 - Nov 18
This Year and Untested
Art & DesignBusiness
Featured Examples
Social Media Sports Streaming - "Friday Night Stripes" Will Bring High School Sports to Twitter
SCORE 5.1
This Year and Warm 213 Clicks Pub: Aug 27, 18
Social Media Sports Streaming
"Friday Night Stripes" Will Bring High School Sports to Twitter
Known as “Friday Night Stripes,” a new initiative between Twitter and Adidas will stream a series of eight high school football games on the social media platform. Featuring “... [More]
Gamer-Focused Streaming Platforms - This Platform Offers a Home For 'Subway Surfers' Enthusiasts
SCORE 4.6
This Year and Average 215 Clicks Pub: Oct 22, 18
Gamer-Focused Streaming Platforms
This Platform Offers a Home For 'Subway Surfers' Enthusiasts
The ‘Subway Surfers’ mobile game has long transcended the video game universe, growing into a pop-culture phenomenon complete with apparel collections and footwear, but the game’s... [More]
Entertainment-Focused Streaming Services - ET Live Brings 24 Hours of Entertainment News
SCORE 3.9
This Year and Mild 182 Clicks Pub: Nov 2, 18
Entertainment-Focused Streaming Services
ET Live Brings 24 Hours of Entertainment News
CBS is continuing its embrace of online video streaming with the introduction of its new ET Live standalone network. Dedicated entirely to entertainment news, this new project will be free of charge... [More]
Culturally Significant Streaming Services - The 'Criterion Channel' Taps Into Important Films
SCORE 3.4
This Year and Mild 132 Clicks Pub: Nov 26, 18
Culturally Significant Streaming Services
The 'Criterion Channel' Taps Into Important Films
While there are plenty of movie streaming services, the Criterion Channel aims to stand out with a carefully curated selection of international classics, iconic Hollywood films and obscure hard-to-... [More]
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