Online video streaming platforms for specific interests pop-up
Trend - The concept of online streaming has long been about making available as much video content as possible, but now brands are creating streaming platforms that are highly specific and curated in the interests they target.
Insight - Over the last few years, personalization has come to have a much bigger influence on consumers' purchasing decisions, evolving to the point where consumers expect personalization from nearly every product or service they purchase. This is motivated not only by a need to feel that they're getting good value from their purchase, but also as a way to feel that the products and services in their lives align with their specific interests.
Insight - Over the last few years, personalization has come to have a much bigger influence on consumers' purchasing decisions, evolving to the point where consumers expect personalization from nearly every product or service they purchase. This is motivated not only by a need to feel that they're getting good value from their purchase, but also as a way to feel that the products and services in their lives align with their specific interests.
Workshop Question - How could your brand create an ultra-curated or personalized offering?
Trend Themes
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Personalized Streaming — Brands are creating streaming platforms that are highly specific and curated in the interests they target.
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Consolidation of Pop-culture — Pop culture brands are consolidating technology and marketing successes into streaming platforms.
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Curation of Culturally Important Films — The Criterion Channel focuses on culturally significant films and provides a carefully curated selection of international classics, iconic Hollywood films and obscure hard-to-find discoveries.
Industry Implications
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Media — Media services can curate interests and tap into cultural demands for personalized curation of content.
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Entertainment — Streaming technology offers new ways to consume entertainment, from 24-hour dedicated entertainment news to new platforms for gaming enthusiasts.
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Fashion and Lifestyle — Streaming platforms offer new opportunities to fuse lifestyle with culture and trends by providing engaging, highly personal streaming content.
4 Featured, 27 Examples:
17,187 Total Clicks
Date Range:
Aug 18 — Nov 18
Trending:
Untested
Consumer Insight Topics:
