CBS is continuing its embrace of online video streaming with the introduction of its new ET Live standalone network. Dedicated entirely to entertainment news, this new project will be free of charge but will contain ads like traditional TV. However, unlike the Entertainment Tonight TV show, ET Live will carry entertainment news for 24 hours through a digital-streaming platform. This includes “breaking news, celebrity interviews, features, behind-the-scenes and red carpet coverage, plus trends stories across celebrity fashion, beauty, and lifestyle.”
The release of ET Live will be the second standalone streaming network for CBS and will be included in the CBS All Access, the networks premier streaming service. The new service will also introduce a plethora of new hosts, with Entertainment Tonight hosts also making appearances.
Image Credit: CBS
What's Driving This Trend
- 24-hour Streaming Services
- Opportunity for other entertainment-focused networks to create their own 24-hour streaming services, offering round-the-clock content to consumers.
- Dedicated Entertainment News Platforms
- Disruptive innovation opportunity for specialized platforms to deliver exclusive entertainment news content, catering to the interests of avid fans.
- Integration of Traditional TV and Digital Streaming
- Potential for traditional TV networks to integrate their existing shows with digital-streaming platforms, creating a seamless viewing experience and expanding their audience reach.
Who This Affects Most
- Entertainment News
- Opportunity for the entertainment news industry to leverage digital streaming platforms and expand their reach beyond traditional TV formats.
- Streaming Services
- Disruptive innovation opportunity for streaming service providers to focus on specific niches, such as entertainment news, to attract a dedicated audience.
- TV Networks
- Potential for TV networks to embrace digital streaming platforms and develop their own standalone networks, providing consumers with a wider range of content and increasing ad revenues.
