Global video aggregator VideoElephant has announced the launch of a brand new channels marketplace that will house over 150 licensable linear video feeds for streamers, media companies, and brands.
VideoElephant's new lineup of channels includes proprietary, licensed, and custom programming options across genres such as business, news, sports, and more. Appealing to a global audience, the channels are also deliverable in over 15 different languages. In addition, the company's offerings will include partner channels from major brands such as AL Jazeera, Bloomberg, UsWeekly, CoinDesk, and Sports Illustrated.
According to VideoElephant, the channels have been designed to be highly flexible -- they can be distributed on any site or over-the-top (OTT) platform regardless of their business model. Ultimately, the new channels marketplace aims to help "a wider variety of customers to achieve a successful streaming video strategy with less hassle," says Stephen O’Shaughnessy, the CEO of VideoElephant.
Image Credit: Shutterstock
What's Driving This Trend
- Channels Marketplace
- Creating more online marketplaces for licensable linear video feeds across different genres aimed for highly flexible distribution on any site or OTT platform
- Multilingual Channels
- Developing more channels that cater to a global audience in different languages; this would appeal to industries that aim to increase their reach and subscriber base across different regions
- Flexible Video Distribution
- Offering more flexible channels and platforms that can easily be integrated with any business model or technology, unlocking new opportunities for disruptive innovation
Who This Affects Most
- Media
- Collaborating with video aggregators to create more linear video feeds for media companies to expand their offerings across different channels and markets
- Sports Marketing
- Creating and distributing linear video feeds for sports entertainment publishers and brands across different regions; expanding the reach and viewership while tapping into new sponsorship and advertising opportunities
- Online Education
- Leveraging channels marketplaces to offer multilingual and flexible video content for online courses across a variety of subjects, making it accessible to students around the world
