Brands offer kits to curate the process cannabis consumption
Trend - The curation of cannabis kits is allowing individuals to consume marijuana in a way that's portable and/or efficiently organized. These products allow consumers an enhanced experience in the process of cannabis consumption.
Insight - For some consumers, cannabis consumption is part of their lifestyles rather than something they take part in occasionally. Whether for medicinal or recreational purposes, people who consume the plant on a regular basis require products that are able to ensure that process is streamlined and convenient.
Insight - For some consumers, cannabis consumption is part of their lifestyles rather than something they take part in occasionally. Whether for medicinal or recreational purposes, people who consume the plant on a regular basis require products that are able to ensure that process is streamlined and convenient.
Workshop Question - Conceptualize what a kit that curates your brand's products/services would look like.
Trend Themes
1. Curated Cannabis Kits - The growing popularity of curated cannabis kits offers opportunities to create more specialized and tailored products for regular cannabis consumers.
2. Portable Cannabis Products - The development of smell-proof, compact and water-resistant products like portable water pipes and festival kits seeks to bring convenience and discretion to cannabis enthusiasts on the go.
3. Cannabis-infused Baking Kits - The incorporation of healthy cannabis-infused ingredients in baking kits provides opportunities for more companies to venture into the market and create products for a health-conscious consumer base.
Industry Implications
1. Cannabis Products Industry - Companies in the cannabis products industry can leverage the trend of curated cannabis kits to produce specialized and convenient products for their regular consumers.
2. Travel Products Industry - The development of portable cannabis products like smell-proof and water-resistant kits targeting enthusiasts on the go offers opportunities for innovation in the travel products industry.
3. Baking Products Industry - The cannabis-infused baking kits trend offers opportunities for companies in the baking products industry to develop healthy and innovative products for health-conscious cannabis consumers.
4 Featured, 34 Examples:
117,639 Total Clicks
Date Range:
Aug 17 — Nov 18
Trending:
Warm
Consumer Insight Topics:
