Toast is a producer of filtered cannabis cigarettes, with branding that positions the product as an upscale lifestyle item for recreational use. Toast calls its cannabis cigarettes "Slices."
The cigarettes are packaged in boxed sets that reference design and styling choices from the 1920s. Butterfly motifs in gold foil are used throughout the brand's packaging system, helping to emphasize the appeal of the product to a social butterfly. The name of the brand itself, Toast, refers to the fact that smoking one Slice is equivalent to drinking one cocktail at a party.
In keeping with the theme of appealing to sophisticated consumers with elegant and upscale design, the box that Toast cannabis cigarettes are packaged in can be recycled, or reused, as it is made with high-quality materials and even includes a magnetic closure.
Key Themes Behind This Trend
- Upscale Cannabis
- Brands are producing high-end cannabis products that appeal to sophisticated consumers, allowing opportunities for disruptive innovation in premium packaging, branding, and customization.
- Sophisticated Branding
- Companies are investing in unique and sophisticated branding to differentiate their cannabis products in the market and create loyal customer bases through the use of striking design choices and high-end packaging materials.
- Filtered Cannabis Cigarettes
- The emergence of pre-rolled cannabis cigarettes is making marijuana consumption more accessible to a larger group of consumers and the disposable nature of these products offers opportunities for innovations in eco-friendly packaging alternatives.
Where This Applies
- Cannabis
- The cannabis industry has seen a rise in the production of high-end and customizable products for sophisticated consumers in order to tap into emerging markets and expand brand loyalty with innovative solutions.
- Packaging
- The packaging industry can take advantage of the rise of upscale cannabis products by creating high-end and sustainable packaging alternatives to support branding and further differentiate products in the competitive market.
- Design
- The design industry can offer innovative branding and package design solutions for upscale cannabis products, enabling customers to see the product as a lifestyle item rather than just a drug-related item.
