M Missoni is partnering with cannabis brand Pure Beauty to launch custom cannabis cigarettes in the fashion brand’s signature style. The pre-rolls with THC will be making their debut at an upcoming M Missoni event in Los Angeles at Pink’s Hot Dogs, marking a first-of-its-kind collaboration between a luxury fashion house and a cannabis brand. While Pure Beauty is known for its stylish, Millennial-targeted boxes, the colorful M Missoni pre-rolls will be decorated in the brand's iconic zigzag patterns. Adult consumers will be able to find the designer cigarette-style boxes for a limited time through participating dispensaries in California.
Inspired by changing perceptions and legislation around cannabis, a number of high-end brands are creating elevated retail experiences, designer accessories and strains in their own style.
Image Credit: M Missoni, Pure Beauty
Why This Trend Is Growing
- Luxury Cannabis Products
- High-end brands are partnering with cannabis companies to create fashion-forward cannabis products, creating an opportunity for fashion brands to expand into the cannabis market.
- Custom Cannabis Cigarettes
- Custom cannabis cigarettes with unique designs, such as M Missoni's iconic zigzag patterns, are becoming more popular among adult consumers, creating an opportunity for cannabis companies to differentiate their products.
- Elevated Cannabis Retail Experiences
- High-end brands are creating designer retail experiences for consumers to purchase cannabis products, creating an opportunity for retail brands to provide value-added experiences in the cannabis market.
Industries Being Reshaped
- Fashion & Luxury
- Fashion brands such as M Missoni are partnering with cannabis companies to create custom cannabis products, creating opportunities for luxury brands to expand into the cannabis market.
- Cannabis
- Cannabis companies are creating custom cannabis products and designer retail experiences, creating opportunities to differentiate their products and services in the cannabis market.
- Retail
- Retail brands are creating designer experiences for consumers to purchase cannabis products, creating opportunities for retail brands to provide value-added experiences in the cannabis market.
