M Missoni is partnering with cannabis brand Pure Beauty to launch custom cannabis cigarettes in the fashion brand’s signature style. The pre-rolls with THC will be making their debut at an upcoming M Missoni event in Los Angeles at Pink’s Hot Dogs, marking a first-of-its-kind collaboration between a luxury fashion house and a cannabis brand. While Pure Beauty is known for its stylish, Millennial-targeted boxes, the colorful M Missoni pre-rolls will be decorated in the brand's iconic zigzag patterns. Adult consumers will be able to find the designer cigarette-style boxes for a limited time through participating dispensaries in California.
Inspired by changing perceptions and legislation around cannabis, a number of high-end brands are creating elevated retail experiences, designer accessories and strains in their own style.
Image Credit: M Missoni, Pure Beauty