Seltzer Infusion

Rather than simply offering flavored waters, seltzers incorporate real juice

Implications - The fusion of seltzer water and real juice is on the rise, with brands now recognizing that artificially flavoring their seltzers limits the range of potential customers that would purchase them. By using real juice, these brands are able to tout these products as healthier and appeal to pickier nutrition-focused consumers.

Workshop Question - What element could your brand add to broaden the range of consumers your product/service appeals to?
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
36,776 Total Clicks
Jun 17 - Dec 18
This Year and Warm
LifestyleDrinking
Featured Examples
Juice-Infused Sparkling Refreshments - The Perrier & Juice Drink Range Contains No Preservatives
SCORE 7.1
This Year and Warm 908 Clicks Pub: May 31, 18
Juice-Infused Sparkling Refreshments
The Perrier & Juice Drink Range Contains No Preservatives
Perrier is a brand synonymous with sparkling water, but the brand looks to expand offerings with the announcement of the new Perrier & Juice drink range for health-conscious consumers to enjoy.... [More]
Smiling Mineralized Soda Branding - The Jeju Cider Has a Cheery Aesthetic to Draw in Consumers
SCORE 3.7
Mild 709 Clicks Pub: Jun 10, 17
Smiling Mineralized Soda Branding
The Jeju Cider Has a Cheery Aesthetic to Draw in Consumers
There are often dozens of choices to choose from when entering a store to purchase a beverage, so the Jeju Cider branding intends to catch the eyes of consumers by offering a cheery disposition.... [More]
Kid-Friendly Fiber-Infused Water - 'hellowaterkids' Shares Flavored, No-Sugar Beverages for Youth
SCORE 5.4
This Year and Warm 515 Clicks Pub: Sep 24, 18
Kid-Friendly Fiber-Infused Water
'hellowaterkids' Shares Flavored, No-Sugar Beverages for Youth
At this year’s Natural Products Expo East, hellowater unveiled its all-new hellowaterkids range with a trio of hydrating, fiber-infused water beverages specifically targeted at young ones.... [More]
Juice-Infused Seltzer Drinks - Trader Joe's Seltzer Water Features Sweet, Organic Fruit Juice
SCORE 4
This Year and Average 228 Clicks Pub: Sep 7, 18
Juice-Infused Seltzer Drinks
Trader Joe's Seltzer Water Features Sweet, Organic Fruit Juice
While the sales of sugar-laden sodas have plummeted over the past few years, seltzer water has stepped up in its place as an attractive sugar-, salt- and calorie-free alternative. As many health-... [More]
Quantcast