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Seltzer Infusion

Rather than simply offering flavored waters, seltzers incorporate real juice

Trend - The fusion of seltzer water and real juice is on the rise, with brands now recognizing that artificially flavoring their seltzers limits the range of potential customers that would purchase them. By using real juice, these brands are able to tout these products as healthier.

Insight - With the increasing focus on wellness, consumers place greater emphasis on product nutrition in order to feel healthier and energized. In light of this, many strive away from artificial ingredients/additives where they can and tend to opt-in for more natural alternatives. This allows consumers to have peace of mind as they bridge the gap between an appetizing indulgence and a health-focused recipe.
Workshop Question - What element could your brand add to broaden the range of consumers your product/service appeals to?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
62,359 Total Clicks
Date Range:
Jun 17 — Jul 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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