Positioned as convenient and better-for-you refreshers, hard seltzers have become the go-to summer drink of choice for many Millennials. Health-conscious drinking habits and a preference for low-alcohol beverages has created a heightened demand for spiked sparkling water and SeekOut is a brand that stands out as a creator of natural hard seltzer products. The beverage brand sets itself apart by using real fruit and water in its craft seltzer recipes, which creates unparalleled flavor experiences that authentically taste like fruit rather than being fruit-like from other sugary additions.
With high-quality fresh-pressed juices, SeekOut shares vibrant product flavors like Cucumber + Juniper, Key Lime + Mint, Pineapple + Passion Fruit and Raspberry + Meyer Lemon, each of which boasts 5% ABV.
Key Themes Behind This Trend
- Natural Hard Seltzers
- Using real fruit and water to create natural hard seltzers can cater to health-conscious drinking habits and create unparalleled flavor experiences.
- Low-alcohol Beverages
- Preference for low-alcohol beverages has created a heightened demand for spiked sparkling water.
- Craft Seltzer Recipes
- Creating craft seltzers with high-quality fresh-pressed juices can attract customers looking for unique and authentic flavor experiences.
Where This Applies
- Beverage Industry
- The beverage industry can tap into the demand for natural hard seltzers and low-alcohol beverages by offering craft seltzers made with real fruit and water.
- Alcohol Industry
- The alcohol industry can target health-conscious millennials and offer them natural hard seltzers with low ABV and unique, craft flavor experiences.
- Fruit Juice Industry
- The fruit juice industry can explore opportunities to supply high-quality fresh-pressed juices to craft seltzer makers, in response to the growing trend of natural hard seltzers with authentic flavors.
