The landscape of alcoholic beverages in Austin, Texas is going to be supplemented by a new flavorful and ultra-refreshing option by Shotgun Seltzer. The newly launched brand is "local, authentic, inclusive, and gender-neutral." It boasts a high-quality hard seltzer that is artisanally crafted, with an emphasis on the local, and low on sugar.
The first offering by Shotgun Seltzer is the Bramble which is made available as a draft option across select Austin restaurants and bars. The drink takes tasteful cues from classic cocktails and it "strikes a perfect balance of sweetness from blackberries, freshness from lemons, [...] [as well as some] botanical and fruity [notes]."
In terms of ABV, the Shotgun Seltzer reaches 5.2% per can, which is slightly higher than its competitors. It is also under 100 calories, vegan-friendly and gluten-free.
What Makes This Trend Stand Out
- Artisanal Crafted Hard Seltzers
- There is room for innovative brands like Shotgun Seltzer to create flavorful and low-sugar hard seltzers with a focus on local ingredients.
- Diversity and Inclusion in Alcoholic Beverages
- Shotgun Seltzer's emphasis on being gender-neutral and inclusive opens up opportunities for other brands to tap into this market by promoting diversity and inclusivity.
- Higher Alcohol Content in Hard Seltzers
- With Shotgun Seltzer offering a slightly higher ABV compared to competitors, there is potential for brands to explore stronger alcoholic options while still maintaining the refreshing qualities of seltzers.
Sectors Adopting This
- Beverage Industry
- The beverage industry can explore the creation of artisanal crafted hard seltzers that cater to diverse preferences and prioritize local ingredients.
- Hospitality Industry
- Restaurants and bars can incorporate gender-neutral and inclusive brands like Shotgun Seltzer to attract a wider customer base and offer innovative drink options.
- Health and Wellness Industry
- The health and wellness industry can focus on promoting low-calorie, vegan-friendly, and gluten-free alcoholic beverages like Shotgun Seltzer to cater to health-conscious consumers.
