Two Trees Beverage Co. has announced the launch of a new and delicious seltzer that seamlessly manages to combine the oak-first, spicy and corn-infused character of bourbon with notes of maple and vanilla in a crisp and carbonated package.
Set to be made available for $11.99 for a six-pack, this delicious seltzer offers the delectable malt-based taste that bourbon barrel-aged beverages are renowned for in a package that will even appeal to novice bourbon drinkers.
According to Chad Slagle, CEO of Two Trees Beverage, the advent of the brand new Bourbon Barrel-Aged Seltzer is the result of a growing recognition of the fact that there is an ever-expanding demographic of bourbon lovers who want to be able to enjoy the recognizable taste of bourbon whilst being unashamed to crave a drinking experience that is more refreshing and accessible. "We can finally deliver all of that in one product," Slagle says.
Image Credit: Two Trees Beverage Co.
What's Driving This Trend
- Bourbon-flavored Beverages
- There is a growing market for bourbon-flavored beverages that offer the recognizable taste of bourbon in a more accessible format.
- Malt-based Seltzers
- Malt-based seltzers are becoming more popular among consumers who want a refreshing and flavorful option that is still light and low-calorie.
- Hybrid Alcoholic Drinks
- The creation of hybrid alcoholic drinks, such as bourbon barrel-aged seltzers, offers an opportunity for companies to tap into a unique and innovative market segment.
Who This Affects Most
- Alcoholic Beverages
- Companies in the alcoholic beverage industry can explore creating new and unique products by combining flavors and experimenting with different types of beverages.
- Seltzer Market
- The seltzer market is rapidly expanding and offering delicious and innovative flavors, such as bourbon barrel-aged seltzers, may give companies an edge to stand out among competitors.
- Bourbon Industry
- The bourbon industry can branch out by experimenting with hybrid alcoholic drinks and incorporating the recognizable taste of bourbon into other types of beverages.
