Heroes & Heretics introduced The Whiskey Roller in 2021 as a whiskey-based hard seltzer naturally flavored with hibiscus, nutmeg and bay leaf, and now, the UK-based spirits bottler is introducing a pair of new whiskey-based hard seltzers. While the first ready-to-drink expression came in at 4% ABV, the two new additions (The Rum Roller and The Cachaça Roller) both boast 5% ABV and are similarly low in calories.
These premium and convenient canned drinks are just as interesting flavor-wise as the first. While The Rum Roller shares the tropical taste of passion fruit and mango, The Cachaça Roller pairs sweet brown sugar with zesty lime.
The brand has plans to release The Tequila Roller shortly and in the future, a vodka-based expression could also be joining the lineup.
Key Themes Behind This Trend
- Whiskey-based Hard Seltzers
- Opportunity for innovative whiskey brands to enter the growing market for canned seltzers.
- Low-calorie Alcoholic Beverages
- Potential for creating low-calorie options in the alcohol industry to cater to health-conscious consumers.
- Flavored Alcoholic Seltzers
- Space for developing unique and interesting flavor combinations in the hard seltzer category.
Where This Applies
- Alcoholic Beverage
- Alcoholic beverage companies can explore the whiskey-based hard seltzer trend to expand their product offerings.
- Whiskey Distilleries
- Whiskey distilleries can consider producing whiskey-based hard seltzers as a way to diversify their portfolio and reach new consumers.
- Ready-to-drink (RTD) Market
- The growing popularity of whiskey-based hard seltzers presents opportunities for the ready-to-drink market to create innovative RTD offerings.
