The well known beverage company Perrier has released a line of street art limited-edition bottles.
Teaming up with three international street artists, JonOne, Kobra and Sasu, Perrier has ordered the creation of nine gorgeous designs (three designs per artist) that will be prominently displayed on their glass bottles, plastic bottles and slim cans. In addition to the street art bottles, the sparkling water company has commissioned Colossal Media to paint 10 outdoor murals in Manhattan, Brooklyn, Los Angeles and Chicago that will be done on September 22nd.
Perrier's street art limited-edition collection marks the increasing acceptance of street art as a form of "legitimate" art, and also marks its continued use as a tool for companies to revitalize their brands by making it more appealing to younger consumers.
What's Driving This Trend
- Street Art as Branding
- Opportunity for businesses to collaborate with street artists to create unique and eye-catching designs that appeal to younger consumers.
- Limited Edition Collectibles
- Potential for businesses to tap into the market of limited-edition items, creating a sense of exclusivity and desirability among consumers.
- Revitalizing Established Brands
- Opportunity for companies to refresh their brands by incorporating street art, capturing the attention and interest of a new generation.
Who This Affects Most
- Beverage
- Innovative packaging designs and collaborations with street artists can help beverage companies differentiate themselves in a crowded market.
- Advertising
- Avenues for companies to explore creative advertising campaigns that embrace street art, capturing the urban and youthful spirit of their target audience.
- Art and Design
- Potential for art and design industries to explore new collaborations and mediums, incorporating street art into various art forms and products.
