The partnership of Champagne House Perrier-Jouët, Hong Kong's Gaia Group and French boutique restaurant Maison Es resulted in the launch of the Pink Dessert Campaign 2015.
The campaign kicked off on October 1st and will run until the 31st. The campaign will see an elegant pairing of pink dessert with elegant champagne, which will be served alongside a beautiful floral arrangement. The actual combination will include "Perrier-Jouët Balson Rosé paired with pink sabayon with fresh berries and tulip cookie." Additionally, Isola will present Perrier-Jouët Balson Rosé with 'Think Pink,' which is an Italian meringue dessert with raspberries.
This honorable campaign aims to raise awareness and fund for the Hong Kong breast cancer charity 'The Registry.' This particular charity "provides free access to genetic screening and consultation for disadvantaged, high-risk breast cancer patients and their families."