In an effort to cater to consumers who enjoy veggie-rich drinks, but don't have the time to make them at home, the UK-based chain Costa Coffee has started offering a new Superday Smoothie made with real spinach.
The new Spinach, Pineapple & Mango Smoothie from Costa Coffee is a blended drink that is chocked full of beneficial nutrients. Unlike the chain's other Superday Smoothies -- which are made from fruit alone -- the new green variety also includes real spinach for a less sweet offering. Of course, the drink also contains pineapple, mango, banana and apple juice to create a refreshing fruit and veggie blend.
With the growing demand for more nutritious drinks, veggie-packed smoothies such as the one at Costa Coffee are becoming increasingly popular among consumers.
What's Driving This Trend
- Veggie-rich Smoothies
- Costa Coffee's Superday Smoothie with real spinach taps into the trend of consumers seeking nutritious and veggie-packed drinks.
- Convenience Drinks
- The new Spinach, Pineapple & Mango Smoothie caters to consumers who want healthy and convenient options on-the-go.
- Fruit and Veggie Blends
- Blend drinks like Costa Coffee's smoothie offer a refreshing combination of fruits and vegetables for a balanced and flavorful experience.
Who This Affects Most
- Coffee Shop Chains
- Coffee shop chains can explore the opportunity to offer nutritious and convenient drinks on their menus to attract health-conscious consumers.
- Smoothie and Juice Bars
- Smoothie and juice bars can consider incorporating veggie-rich smoothies like Costa Coffee's Superday Smoothie to meet the demand for healthier options.
- Beverage Manufacturing
- Beverage manufacturers can explore the market for blended drinks that combine fruit and vegetables to provide a nutritious and refreshing alternative to traditional beverages.
