The new Perrier drink cans that were unveiled by the brand come as the latest move by the sparkling mineral water company to infuse a focus on contemporary artwork. The artwork on the cans is the work of Eric Rieger, also known as HOTTEA, and features a geometrical aesthetic that is highlighted by the slim design of the packaging.
The drink cans have been announced after Perrier named HOTTEA the 2017 Perrier Artist of the Year, which shows off the brand's commitment to supporting contemporary artists. The new Perrier packaging including the cans seen here and all-new bottles are set to start hitting US retailers this month, which will make them a chic addition to any holiday celebration.
Why This Trend Is Growing
- Contemporary Art Packaging
- The Perrier drink cans featuring contemporary artwork by HOTTEA present an opportunity for other beverage brands to collaborate with artists to create unique and visually appealing packaging.
- Geometrical Aesthetic
- The slim design and geometrical aesthetic of the Perrier drink cans showcase the potential for other product packaging to incorporate modern and minimalist design elements.
- Brand Collaboration with Artists
- Perrier's collaboration with HOTTEA as the 2017 Perrier Artist of the Year demonstrates an opportunity for brands in various industries to partner with artists to bring innovative creations to their products and attract a more creative customer base.
Industries Being Reshaped
- Beverage Industry
- The Perrier drink cans' focus on contemporary artwork opens up possibilities for other beverage companies to incorporate art in their packaging and differentiate themselves in a crowded market.
- Packaging Industry
- The Perrier drink cans' slim design and visually striking artwork present an opportunity for packaging companies to explore designs that combine elegance, functionality, and artistic elements.
- Art and Design Industry
- Perrier's collaboration with HOTTEA showcases the potential for artists and designers to partner with brands, creating mutually beneficial opportunities to showcase their work and reach a broader audience.
