The New Firefly Juice Feature Botanical Illustrations on Its Bottle

 - Jun 5, 2017
References: thedieline & fireflydrinks
The new Firefly juice, titled 'Superfly,' was created with the help of one of the world's most influential mixologists Ryan Chetiyawardana.

The juice itself comes in an Aronia, Grapefruit, Cascara & Redcurrant flavor that is enhanced with notes of wormwood, kola nut and green coffee – essentially functioning as a distinct alcohol-free cocktail. Due to its extensive use of botanical ingredients, the creative agency B&B Studio designed the bottle's branding in a way that reflects the product's formulation. The branding is inspired by old botanical illustration books, while its ingredients are also listed in a similar aesthetic on the bottle.

The fact that the new Firefly juice does not have a logo allows for more intrigue in the eyes of the consumer, while its professionally formulated ingredients allow for a distinct flavor profile that experiential food lovers will enjoy.