The new Firefly juice, titled 'Superfly,' was created with the help of one of the world's most influential mixologists Ryan Chetiyawardana.
The juice itself comes in an Aronia, Grapefruit, Cascara & Redcurrant flavor that is enhanced with notes of wormwood, kola nut and green coffee – essentially functioning as a distinct alcohol-free cocktail. Due to its extensive use of botanical ingredients, the creative agency B&B Studio designed the bottle's branding in a way that reflects the product's formulation. The branding is inspired by old botanical illustration books, while its ingredients are also listed in a similar aesthetic on the bottle.
The fact that the new Firefly juice does not have a logo allows for more intrigue in the eyes of the consumer, while its professionally formulated ingredients allow for a distinct flavor profile that experiential food lovers will enjoy.