Bluestem Botanicals' 0% ABV Cocktail Kit Created a Farm-to-Glass Drinks
Laura McQuarrie — June 9, 2023 — Lifestyle
References: bluestembotanicals & specialtyfood
At the 2023 Summer Fancy Food Show, Bluestem Botanicals will be showing off a collection of its curated cocktail and mocktail kits that fuse the farm-to-table movement with cocktail culture.
The 0% ABV Cocktail Kit 'No Thyme for the Blues' pairs Thyme Simply Syrup with Alcohol-Free Ginger Extract and a Rosemary Atomizer to create a vibrantly colored non-alcoholic drink that's complemented by blueberry juice and lime juice.
Bluestem Botanicals' Drink Your Garden campaign bridges the gap between done-for-you mixers and DIY options that require a lot of time and uncommon ingredients, allowing consumers to create farm-fresh sips effortlessly. These kits resonate with consumers who have a strong inclination towards drinks that feature fresh and herbaceous ingredients, driven by their desire for vibrant flavors, a sense of connection with nature and a preference for drinks that evoke a refreshing and revitalizing experience.
The 0% ABV Cocktail Kit 'No Thyme for the Blues' pairs Thyme Simply Syrup with Alcohol-Free Ginger Extract and a Rosemary Atomizer to create a vibrantly colored non-alcoholic drink that's complemented by blueberry juice and lime juice.
Bluestem Botanicals' Drink Your Garden campaign bridges the gap between done-for-you mixers and DIY options that require a lot of time and uncommon ingredients, allowing consumers to create farm-fresh sips effortlessly. These kits resonate with consumers who have a strong inclination towards drinks that feature fresh and herbaceous ingredients, driven by their desire for vibrant flavors, a sense of connection with nature and a preference for drinks that evoke a refreshing and revitalizing experience.
Trend Themes
1. Farm-to-table Mixology - Opportunities to create farm-to-glass cocktail and mocktail kits as a healthy alcoholic drink alternative.
2. DIY Mixers - Opportunities to bridge the gap between done-for-you mixers and DIY options to cater to consumers' desire for fresh, herbaceous ingredients.
3. Non-alcoholic Mixology - Opportunities to create non-alcoholic mixers that cater to consumers' preference for drinks that invoke a refreshing and revitalizing experience.
Industry Implications
1. Food and Beverage - Opportunities to create unique culinary-inspired mocktail kit offerings for consumers who crave fresh and herbaceous ingredients.
2. Lifestyle and Wellness - Opportunities to promote a healthy lifestyle and wellness trend through non-alcoholic drink options featuring fresh, farm-to-table ingredients.
3. Hospitality - Opportunities to offer unique, alcohol-free drink options for guests who prefer wellness-focused alternatives or who simply do not drink alcohol.
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