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Activated Grooming

Pop-up experiences are now including grooming activations

Trend - Pop-up spaces related to hair care are increasingly popular, showing that it's not just clothing or food retailers that are able to effectively market via activations. Everything from hair cuts to brow care are now being offered in pop-up formats.

Insight - With the many beauty trends available to view and inspire on social media, more consumers are open to experimenting when it comes to their appearance. Part of this openness to experimentation stems from cosmetic experimentation being viewed as a form of recreation and "escapism" from everyday life.
Workshop Question - Conceptualize a new pop-up space for your brand's product/service.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
168,962 Total Clicks
Date Range:
Mar 18 — Dec 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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