Activated Grooming

Pop-up experiences are now including grooming activations

Implications - Pop-up spaces related to grooming are increasingly popular, showing that it's not just clothing or food retailers that are able to effectively market via activations. Consumers' willingness to make semi-permanent cosmetic purchases via temporary retail experiences reveals their continued prioritization of experience in their shopping journey.

Workshop Question - Conceptualize a new pop-up space for your brand's product/service.
SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
87,801 Total Clicks
Mar 18 - Dec 18
This Month and Warm
BusinessRetail
Featured Examples
Whimsical Cosmetic Pop-Ups - The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum
SCORE 9
This Year and V. Hot 3,329 Clicks Pub: Aug 14, 18
Whimsical Cosmetic Pop-Ups
The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum
While some brick-and-mortar stores are struggling to draw in shoppers and collapsing, “retail museum” concepts are thriving by creating large-scale, immersive and fantastical settings... [More]
Boozy Barbershop Pop-Ups - The Trim & Tonic Pop-Up Offers Hot Shaves and Cold Cocktails
SCORE 8.4
This Year and Hot 3,059 Clicks Pub: Mar 14, 18
Boozy Barbershop Pop-Ups
The Trim & Tonic Pop-Up Offers Hot Shaves and Cold Cocktails
The Bloomsbury Club Bar and Ireland’s Dingle Distillery have joined forces to open the Trim & Tonic pop-up. The pop-up is part of the Bloomsbury Club Bar’s St Patrick’s Day... [More]
Festive Grooming Pop-Ups - Benefit Cosmetics' 'Jingle Brow Express' Provides Last-Minute Services
SCORE 8.9
This Month and V. Hot 1,176 Clicks Pub: Dec 1, 18
Festive Grooming Pop-Ups
Benefit Cosmetics' 'Jingle Brow Express' Provides Last-Minute Services
Knowing that consumers’ schedules tend to be jam-packed during the holiday rush, Benefit Cosmetics is opening ‘The Jingle Brow Express’ pop-up in London just days before Christmas.... [More]
Mobile Pop-Up Hair Salons - Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative
SCORE 7.8
This Year and Hot 1,165 Clicks Pub: Jun 8, 18
Mobile Pop-Up Hair Salons
Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative
Taco Bell is celebrating the launch of its most anticipated beverage in Canada with a fun pop-up hair salon that will give “die-hard fans” a “dye-hard” makeover. The Mountain... [More]
Sky-High Brow Bars - The Benefit Extreme Brow Bar Shapes Clients' Eyebrows at a Towering Height
SCORE 5
This Year and Average 213 Clicks Pub: Mar 27, 18
Sky-High Brow Bars
The Benefit Extreme Brow Bar Shapes Clients' Eyebrows at a Towering Height
For just one day in April this year, Benefit Cosmetics will be launching a unique brow bar pop-up that will most definitely not be for anyone with a fear of heights. The Extreme Brow Bar is set to... [More]
Quantcast