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The Benefit Extreme Brow Bar Shapes Clients' Eyebrows at a Towering Height

 - Mar 27, 2018
References: cosmeticsbusiness
For just one day in April this year, Benefit Cosmetics will be launching a unique brow bar pop-up that will most definitely not be for anyone with a fear of heights.

The Extreme Brow Bar is set to be installed at London’s Southbank Observation Point, giving customers the chance to have their eyebrows waxed, tinted and styled at a height of 65 feet off the ground—which is equivalent to about "two-and-a-half times the length of a London bus." Those who are brave enough to visit will not only have a great story to tell, but will also receive £100 in brow products from the cosmetics brand.

For those who prefer to keep their feet firmly planted at ground level, the Benefit’s BrowMobile will also offer a fun place for consumers to visit on the same site in London.