For just one day in April this year, Benefit Cosmetics will be launching a unique brow bar pop-up that will most definitely not be for anyone with a fear of heights.
The Extreme Brow Bar is set to be installed at London’s Southbank Observation Point, giving customers the chance to have their eyebrows waxed, tinted and styled at a height of 65 feet off the ground—which is equivalent to about "two-and-a-half times the length of a London bus." Those who are brave enough to visit will not only have a great story to tell, but will also receive £100 in brow products from the cosmetics brand.
For those who prefer to keep their feet firmly planted at ground level, the Benefit’s BrowMobile will also offer a fun place for consumers to visit on the same site in London.
Sky-High Brow Bars
More Stats +/-
Clean Performance Cosmetics
AR Beauty Tools
Eyebrow Try-On Apps
Socialite Eyewear Collections
Astronomical Mascara Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Benefit Extreme Brow Bar Shapes Clients' Eyebrows at a Towering Height
- By: Laura McQuarrieMar 27, 2018