The Benefit Extreme Brow Bar Shapes Clients' Eyebrows at a Towering Height
Laura McQuarrie — March 27, 2018 — Fashion
References: cosmeticsbusiness
For just one day in April this year, Benefit Cosmetics will be launching a unique brow bar pop-up that will most definitely not be for anyone with a fear of heights.
The Extreme Brow Bar is set to be installed at London’s Southbank Observation Point, giving customers the chance to have their eyebrows waxed, tinted and styled at a height of 65 feet off the ground—which is equivalent to about "two-and-a-half times the length of a London bus." Those who are brave enough to visit will not only have a great story to tell, but will also receive £100 in brow products from the cosmetics brand.
For those who prefer to keep their feet firmly planted at ground level, the Benefit’s BrowMobile will also offer a fun place for consumers to visit on the same site in London.
The Extreme Brow Bar is set to be installed at London’s Southbank Observation Point, giving customers the chance to have their eyebrows waxed, tinted and styled at a height of 65 feet off the ground—which is equivalent to about "two-and-a-half times the length of a London bus." Those who are brave enough to visit will not only have a great story to tell, but will also receive £100 in brow products from the cosmetics brand.
For those who prefer to keep their feet firmly planted at ground level, the Benefit’s BrowMobile will also offer a fun place for consumers to visit on the same site in London.
Trend Themes
1. Extreme Brow Bar - Providing eyebrow services at lofty heights presents an opportunity for an adrenaline-inducing beauty experience.
2. Brow Bar Pop-up - Temporary brow bars offer a unique and exclusive beauty experience that generates buzz and creates a sense of urgency for customers.
3. Browmobile - Mobile brow bars bring convenience and accessibility to customers by bringing beauty services directly to them.
Industry Implications
1. Beauty and Cosmetics - The extreme brow bar concept showcases how innovation and experiential marketing can elevate the beauty industry by offering unforgettable experiences to consumers.
2. Event Planning and Marketing - Creating temporary pop-up experiences like the extreme brow bar generates excitement and attracts attention, providing opportunities for event planning and marketing companies to create memorable activations.
3. Mobile Services - The BrowMobile highlights the potential for mobile service providers to expand beyond traditional industries and offer on-the-go beauty experiences directly to customers.
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