Just as there are plenty of try-on apps for fashion, accessories and makeup, Benefit Cosmetics has introduced an all-new Brow Try-On experience that aims to help users find their perfect eyebrow shape.
Benefit Cosmetics has launched several eyebrow-specific tools in the past, but this one is touted as one that offers "as-real-as-it-gets representation." With the tool, users are able to try on a variety of brow styles and modify them to better fit their personal preferences and individual face shape. Benefit's new try-on tool was created in partnership with ModiFace, with ModiFace CEO Parham Aarabi noting: "Benefit's Brow Try-On Tool uses Next Generation Brow Transformation Technology to actually detect and replicate each user's unique hair."
The brand anticipates that the Brow Try-On will be an essential part of getting online shoppers to visit Benefit BrowBars and bricks-and-mortar retailers for more personal experiences.