It can be difficult for brands that don't sell chocolate to advertise during the Easter season, which is why Trivago's Easter Egg ad proves to be such a unique marketing tactic.
The simple ad is featured on the site's main page, serving as an obvious yet unobtrusive banner that's encouraging consumers to book their vacations sooner rather than later. The ad reads: "Plan your Easter egg hunt here," and is accompanied by an adorable image of two painted eggs relaxing on a white sand beach. Users can search travel destinations and hotel deals underneath the ad.
Both entertaining and informative, this ad effectively encourages individuals to celebrate the Easter holiday from the comfort of somewhere a little warmer.
Image credit: Trivago