In celebration of Easter Pabst Blue Ribbon and creative lab CALLEN recently launched a new type of Easter hung -- an Easter Kegg hunt. On Saturday, April 16, residents of Philadelphia, Milwaukee, Tampa, and Portland, Oregon will be able to search their towns for a pastel-painted keg of Pabst Blue Ribbon beer.
All of the Easter Keggs will be carefully hidden around select cities for any resident aged 21 and over to find. Clues will be posted to the Pabst Blue Ribbon social channels including Instagram, Twitter and Facebook starting at 11 a.m. EST this Friday, April 15. The clues will help Kegg hunters and in the event of a tiebreaker, participants will face off in a game of trivia.
Image Credit: Pabst Blue Ribbon
Why This Trend Is Growing
- Easter Kegg Hunts
- The emergence of Easter Kegg Hunts as a new holiday tradition presents opportunities for alcohol companies and marketing agencies to collaborate on unique experiential marketing events
- Interactive Social Media Campaigns
- The use of social media platforms such as Instagram, Twitter and Facebook to facilitate the Easter Kegg Hunt event gives rise to new opportunities for companies to create fun and engaging marketing campaigns aimed at reaching a broad audience
- Gamification of Marketing
- The addition of trivia game elements as part of Pabst Blue Ribbon's Easter Kegg Hunt challenge highlights the potential for companies to use gamification as a way to engage their target audiences and create a memorable brand experience
Industries Being Reshaped
- Alcohol
- Opportunities for alcohol companies to collaborate with marketing agencies and create unique experiential marketing events like Pabst Blue Ribbon's Easter Kegg Hunt
- Marketing
- Interactive social media campaigns and gamified marketing initiatives can greatly enhance brand awareness and engagement
- Events & Entertainment
- Experiential marketing campaigns, such as Easter Kegg Hunt, showcase how companies can bring fun and memorable experiences to their customers while creating brand differentiation and loyalty
