'Darksiders III,' an upcoming video game by THQ Nordic, is utilizing an unorthodox marketing approach by releasing a set of ASMR videos featuring the game's main character, Fury. For the uninitiated, ASMR, standing for Autonomous Sensory Meridian Response, are videos that utilize quiet sounds to relax the viewer. The ASMR community has grown massively in the past few years, but this is the first example of a video game company using the phenomenon to market a new title.
The 'Darksiders III' ASMR videos were created in collaboration with video creator and body paint artist Ruby True, and feature Fury using her powers of fire conjuring. Five videos will be released before the game, and according to THQ Nordic, are intended to “help gamers de-stress this holiday season.”
Image Credit: THQ Nordic