The 'Asswipes' flushable wipes have been created with a focus on cleanliness and humor to make them appealing to consumers who might not otherwise find hygiene products that appealing.
Developed by the same brand as the Fresh Balls products, the wipes are ideal for guys and are reported to be eight-times stronger than traditional wipes found on the market. This tough design is paired with a series of soothing ingredients like cucumber, chamomile, vitamin E and aloe, which help to soothe the skin continuously after use.
The 'Asswipes' flushable wipes take a crude branding approach to hygiene products to make them applicable to male consumers who are growing more comfortable with cosmetics as their inherent benefit becomes clear.
What Makes This Trend Stand Out
- Humorous Hygiene Products
- Opportunity to create hygiene products with fun branding and messaging to appeal to a wider audience.
- Strength and Softness Combination
- Opportunity to create hygiene products that are strong enough for effective cleaning while also being infused with soothing ingredients.
- Flushable Wipes
- Opportunity to develop environmentally-friendly and more convenient alternatives to traditional cleaning methods.
Sectors Adopting This
- Personal Care Products
- Opportunity to develop hygiene products for untapped markets by using humorous branding and messaging.
- Consumer Goods
- Opportunity to create stronger, yet softer products with additional benefits to capture the attention of consumers.
- Sustainability
- Opportunity to create and promote flushable wipes as more environmentally-friendly alternatives to traditional wipes and cleaning methods.
