Well-known cosmetics company Benefit revealed it will soon be releasing 'Brow Try-On,' an artificial reality brow tool. The company best known for its eyebrow makeup products and Brow Bars, has teamed up with Modiface, a leader in AR technology.
Using the leading technology in AR will allow consumers a virtual way to test out products and find the perfect eyebrow shape. This tool allows the user to see what they would look like with straighter, thicker, higher/lower, lighter or darker brows. The site will create different styles specifically for the individual's face, making a full list of products and recommendations for each person.
Once they find a desired brow shape, users can click the "Get This Brow" button and make an appointment in-store to achieve this exact look.