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Identity Protection

Digital brands seek to enhance user privacy

Trend - With large brands like Facebook profiting off of user data and being constantly critiqued for it, there is now a growing trend in the opposite direction–where brands are ensuring user privacy and in some cases, even allowing customers to control their personal data themselves.

Insight - The acceleration of data breaches and instances of consumer data exploitation are on the radar of individuals who are increasingly wary about the platforms they use and how their valuable information is stored in the digital environment. Since consumers are moving much of their personal and financial interactions online due to a desire for efficiency and convenience, many are looking for ways to ensure that their data is secured and their privacy maintained for added peace of mind and safety.
Workshop Question - How could your brand better ensure privacy for its customers?
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
23,648 Total Clicks
Date Range:
Apr 18 — Dec 18
Trending:
Untested
Consumer Insight Topics:

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