Category
Tech
Delegated Interfaces
1.6
Trend score
Trend
What is the Identity Protection trend?
Identity Protection: With large brands like Facebook profiting off of user data and being constantly critiqued for it, there is now a growing trend in the opposite direction–where brands are ensuring user privacy and in some cases, even allowing customers to control their personal data themselves.
Insight
The consumer insight behind the Identity Protection trend
The acceleration of data breaches and instances of consumer data exploitation are on the radar of individuals who are increasingly wary about the platforms they use and how their valuable information is stored in the digital environment. Since consumers are moving much of their personal and financial interactions online due to a desire for efficiency and convenience, many are looking for ways to ensure that their data is secured and their privacy maintained for added peace of mind and safety.
Trend themes
Themes within the Identity Protection trend
Three behaviours holding the trend together01
Privacy-First Social Apps
The trend of privacy-focused social apps allow individuals to better control their personal information and to stay in touch with people in a secure manner.
02
Telecom VPN Services
The trend of VPN services offered by telecoms allows individuals to remain secure while they are connected to public Wi-Fi networks.
03
Blockchain-Based Identity Management
The trend of blockchain-based identity management solutions promotes security, transparency and control over personal data and combats online anonymity and trolling.
Industry implications
What the Identity Protection trend means for industry
Where the trend changes the playbookFor
Social Media
In order to stay relevant, social media platforms need to focus on increasing privacy protections for their users.
For
Telecom
Telecom companies can capitalize on the trend of VPN services to provide greater security and data protection to their customers.
For
Financial Services
Financial services companies can leverage blockchain technology to provide more transparent and secure identity verification and management solutions.
Workshop question
How could your brand better ensure privacy for its customers?
Trend signals
Trend signals for Identity Protection
Trend score 1.6 out of 10, from popularity 18%, activity 23%, freshness 8%.
Popularity18%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Identity Protection trend
4 featured examples from Apr 12 to Sep 10, 2018CategoryTech
Identity Management Solutions
Trollteq Uses the Blockchain to Remove Anonymity from Online Trolls
The use of blockchain and identity management solutions presents opportunities for innovative cybersecurity solutions.
CategoryTech
Privacy-Respecting Social Apps
This App Lets You Safely Stay in Touch With the People in Your Life
The social media industry can benefit from developing privacy-focused and supportive social apps.
CategoryLifestyle
User-Controlled Personal Data
Hu-Manity.co Wants Users to Have Control Over Their Own Data Online
The data privacy industry can explore disruptive innovation opportunities in developing platforms and solutions that enable individuals to have ownership and control over their pe…
CategoryTech
Telecom VPN Services
The Verizon Safe Wi-Fi VPN Keeps User Data Private
Telecom brands can take advantage of the increasing demand for VPN services to offer advanced security solutions, generating additional revenue streams.
