After filling their web shopping cart with various beauty products from R+Co, consumers are now able to make convenient, secure Bitcoin purchases to complete a transaction.
For the longest time, it has been speculated that cryptocurrency and e-commerce would go hand-in-hand, although mainstream retailers have been slow to adopt cryptocurrency payments—despite its many advantages. According to R+Co president Dan Langer, "Blockchain technology is going to be one of the future disruptors in the beauty industry. It will allow consumers the ability to leverage their data and purchase behavior in all kinds of new shopping ways."
When it comes to finalizing their order, consumers are able to fill in their shipping and billing information as usual, then they are prompted to choose between using a credit card or cryptocurrency via BitPay.