The Macy's Thanksgiving Day Parade is one of the most celebrated events during the American statutory holiday, and so Verizon is working to bring it to more people than ever. Verizon, NBC Universal and Macy's are partnering to stream a 360-degree video of the Macy's Thanksgiving Day Parade live on YouTube during the event.
For decades, the New York parade has been a spectacular attraction. Indeed, the parade has been a live broadcasting event on television for decades as well. However, with the growing prominence of immersive media such as 360-degree video, Verizon is offering a way for more people to feel like they're in the middle of the parade -- even if they're halfway across the country.