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Immersive Thanksgiving Parade Videos

The Macy's Thanksgiving Day Parade Will Stream in 360 Degrees

— November 23, 2016 — Marketing
The Macy's Thanksgiving Day Parade is one of the most celebrated events during the American statutory holiday, and so Verizon is working to bring it to more people than ever. Verizon, NBC Universal and Macy's are partnering to stream a 360-degree video of the Macy's Thanksgiving Day Parade live on YouTube during the event.

For decades, the New York parade has been a spectacular attraction. Indeed, the parade has been a live broadcasting event on television for decades as well. However, with the growing prominence of immersive media such as 360-degree video, Verizon is offering a way for more people to feel like they're in the middle of the parade -- even if they're halfway across the country.
Trend Themes
1. Immersive Streaming - The use of 360-degree video technology will increase demand for livestreaming of events, concerts and shows making them more accessible to larger and diverse audiences.
2. Virtual Events - As immersive viewing experiences become more widespread, there will be increased demand for virtual versions of events and activities that can be accessed from anywhere around the world.
3. Immersive Storytelling - With the growth of immersive streaming and virtual events, there will be greater focus on immersive storytelling techniques in advertising and marketing to attract consumers with more engaging experiences.
Industry Implications
1. Live Event Broadcasting - The broadcasting of live events such as sports, concerts and shows could use immersive streaming technology to increase viewership and create new revenue streams.
2. Tourism and Travel - Virtual tours and travel experiences in popular destinations could be made more immersive and engaging using 360-degree video technology.
3. Advertising and Marketing - The use of immersive storytelling techniques in advertising and marketing could create more engaging and effective digital campaigns that capture consumers' attention.
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