The Colorado Spiked Seltzer is marketed as different from all the rest as the beverage option is a cocktail in a can which boasts the Heart Distillery's "award-winning craft vodka, Rocky Mountain water, real fruit, and a touch of organic cane sugar."
Setting itself apart with premium ingredients, the Colorado Spiked Seltzer is inspired by the region and the active lifestyle of the residents there. The product boasts under 200 calories per can and five percent alcohol by volume, allowing for a refreshing, lightweight, and guilt-free experience. Perhaps, this is the reason why hard seltzers have been becoming increasingly popular as each summer passes.
The flavors of the Colorado Spiked Seltzer include Tangerine, Lemone, and Key Lime. The beverage made its debut during a launch party on July 27th.
What Makes This Trend Stand Out
- Craft Vodka-infused Hard Seltzers
- Craft vodka-infused hard seltzers offer a unique twist to the popular hard seltzer category, providing consumers with a cocktail-like experience in a convenient can.
- Premium Ingredients in Ready-to-drink Beverages
- The use of premium ingredients, such as real fruit and craft vodka, in ready-to-drink beverages presents an opportunity for brands to cater to health-conscious consumers seeking a refreshing and flavorful alternative.
- Growth of the Hard Seltzer Market
- The rising popularity of hard seltzers, like the Colorado Spiked Seltzer, indicates a growing demand for low-calorie, low-alcohol, and guilt-free beverage options, providing an opportunity for brands to tap into this market segment.
Sectors Adopting This
- Alcoholic Beverage
- The alcoholic beverage industry can leverage the trend of craft vodka-infused hard seltzers by developing innovative and premium offerings to cater to consumers looking for unique and refreshing drinking experiences.
- Ready-to-drink (RTD) Beverage
- The ready-to-drink beverage industry can capitalize on the use of premium ingredients in products like craft vodka-infused hard seltzers, targeting health-conscious consumers seeking convenient, yet high-quality, beverage options.
- Health and Wellness
- The health and wellness industry can tap into the trend of low-calorie, low-alcohol beverages like hard seltzers, by promoting them as guilt-free alternatives to traditional cocktails and alcoholic drinks.
