Floral QSR

The QSR industry is embracing floral flavors in foods and drinks

Implications - Once associated with higher end, artisan foods, the use of floral flavors is now being embraced by brands in the QSR industry. The adoption of floral flavors allows QSR brands to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors.

Workshop Question - Consider an element of an adjacent industry that your brand could adopt into its own product/service.
SCORE 7
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28,113 Total Clicks
Mar 17 - Dec 18
Fresh and Warm
LifestyleFoodDrinking
Featured Examples
Florally Romantic Ice Creams - The Häagen-Dazs Cherry Blossom Ice Cream is Limited-Edition
SCORE 7.7
This Year and Hot 1,807 Clicks Pub: Feb 10, 18
Florally Romantic Ice Creams
The Häagen-Dazs Cherry Blossom Ice Cream is Limited-Edition
The Häagen-Dazs Cherry Blossom Ice Cream has been launched in the UK market as a limited-edition treat for consumers to offer as a Valentine’s Day dessert for loved ones of a snack to enjoy... [More]
Carbonated Cherry QSR Beverages - McDonald's Cherry Blossom Float Was Available for a Limited Time
SCORE 4.5
Average 680 Clicks Pub: Jun 14, 17
Carbonated Cherry QSR Beverages
McDonald's Cherry Blossom Float Was Available for a Limited Time
The Cherry Blossom Float by McDonald’s was a more sophisticated diversion for the brand, and it was only available for a short amount of time. The beverage, which was offered through the... [More]
Frozen Wildflower Desserts - Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
SCORE 5.1
Warm 842 Clicks Pub: Mar 17, 17
Frozen Wildflower Desserts
Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
In the spirit of spring, Häagen-Dazs had its newest ice cream packaging designs created by the UK-based agency LOVE and textile designer Kitty McCall, who is known for her distinctive style. The... [More]
Honeyed Strawberry Cream Smoothies - The Honey Blossom Creme Frappuccino is Exclusive to Hong Kong
SCORE 3.9
This Year and Mild 236 Clicks Pub: Mar 6, 18
Honeyed Strawberry Cream Smoothies
The Honey Blossom Creme Frappuccino is Exclusive to Hong Kong
To celebrate the impending spring season, Starbucks has released an exclusive Honey Blossom Creme Frappuccino in Hong Kong. With its sweet ingredients and bright pink hue, the new drink is an... [More]
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