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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,429 more

Floral QSR

The QSR industry is embracing floral flavors in foods and drinks

Trend - Once associated with higher end, artisan foods, the use of floral flavors is now being embraced by brands in the QSR industry. The adoption of floral flavors allows QSR brands to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors.

Insight - Typically, consumers view quick service restaurants as having food options that aren't healthy, but are convenient and cheap. The growing consumer desire for food experimentation however, has brought on the expectation that all brands in the food industry adapt to offer consumers new and interesting flavors and formulations.
Workshop Question - Consider an element of an adjacent industry that your brand could adopt into its own product/service.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
54,498 Total Clicks
Date Range:
Mar 17 — Mar 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Florally Romantic Ice Creams
Florally Romantic Ice Creams
The Häagen-Dazs Cherry Blossom Ice Cream is Limited-Edition
The Häagen-Dazs Cherry Blossom Ice Cream has been launched in the UK market as a limited-edition treat for consumers to offer as a Valentine’s Day dessert for loved ones of a snack to enjoy... MORE
Carbonated Cherry QSR Beverages
Carbonated Cherry QSR Beverages
McDonald's Cherry Blossom Float Was Available for a Limited Time
The Cherry Blossom Float by McDonald’s was a more sophisticated diversion for the brand, and it was only available for a short amount of time. The beverage, which was offered through the... MORE
Frozen Wildflower Desserts
Frozen Wildflower Desserts
Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
In the spirit of spring, Häagen-Dazs had its newest ice cream packaging designs created by the UK-based agency LOVE and textile designer Kitty McCall, who is known for her distinctive style. The... MORE
Rosy Cherry Blossom Shakes
Rosy Cherry Blossom Shakes
Shake Shack's New Cherry Blossom Shake is Almost Too Pretty to Drink
Nothing says spring quite like the bloom of the cherry blossoms, which is why Shake Shack’s new Cherry Blossom Shake is the perfect spring menu addition. Shake Shack’s new Cherry... MORE
Chilled Spring-Ready Beverages
Chilled Spring-Ready Beverages
Starbucks Japan Has Released Its Sakura Caramel Milk Beverage
Starbucks Japan has been releasing a series of pink-hued drinks in anticipation of Valentine’s Day, with its Sakura Caramel Milk beverage, being the most introduction. As its name suggests,... MORE
Honeyed Strawberry Cream Smoothies
Honeyed Strawberry Cream Smoothies
The Honey Blossom Creme Frappuccino is Exclusive to Hong Kong
To celebrate the impending spring season, Starbucks has released an exclusive Honey Blossom Creme Frappuccino in Hong Kong. With its sweet ingredients and bright pink hue, the new drink is an... MORE

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