The QSR industry is embracing floral flavors in foods and drinks
Trend - Once associated with higher end, artisan foods, the use of floral flavors is now being embraced by brands in the QSR industry. The adoption of floral flavors allows QSR brands to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors.
Insight - Typically, consumers view quick service restaurants as having food options that aren't healthy, but are convenient and cheap. The growing consumer desire for food experimentation however, has brought on the expectation that all brands in the food industry adapt to offer consumers new and interesting flavors and formulations.
Insight - Typically, consumers view quick service restaurants as having food options that aren't healthy, but are convenient and cheap. The growing consumer desire for food experimentation however, has brought on the expectation that all brands in the food industry adapt to offer consumers new and interesting flavors and formulations.
Workshop Question - Consider an element of an adjacent industry that your brand could adopt into its own product/service.
Trend Themes
1. Floral Flavor Revolution - The growing consumer desire for food experimentation has brought on the expectation that all brands in the food industry adapt to offer consumers new and interesting floral flavors and formulations.
2. Limited-edition Springtime Beverages - The Cherry Blossom Float and Honey Blossom Creme Frappuccino make perfect limited-edition spring drinks both full of flavor and visually appealing.
3. Romantic Floral Indulgences - Brands are introducing florally romantic treats like the Häagen-Dazs Cherry Blossom Ice Cream and Starbucks Japan Sakura Caramel Milk Beverage that are perfect for Valentine's Day and springtime.
Industry Implications
1. Food & Beverage - Brands in the food & beverage industry are introducing floral flavors and indulgent, limited-edition springtime beverages and treats.
2. Fast Food - The QSR industry is embracing floral flavors in foods and drinks to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors.
3. Retail - Textile and graphic design are incorporating florally themed patterns and aesthetic appeal in packaging and presentation of consumer goods.
