Category
Lifestyle
Assisted Choices
Trend cluster
Category
Floral
QSR
The QSR industry is embracing floral flavors in foods and drinks.
3.6
Trend score
Trend
What is the Floral QSR trend?
Floral QSR: Once associated with higher end, artisan foods, the use of floral flavors is now being embraced by brands in the QSR industry. The adoption of floral flavors allows QSR brands to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors.
Insight
The consumer insight behind the Floral QSR trend
Typically, consumers view quick service restaurants as having food options that aren't healthy, but are convenient and cheap. The growing consumer desire for food experimentation however, has brought on the expectation that all brands in the food industry adapt to offer consumers new and interesting flavors and formulations.
Trend themes
Themes within the Floral QSR trend
Three behaviours holding the trend together01
Floral Flavor Revolution
The growing consumer desire for food experimentation has brought on the expectation that all brands in the food industry adapt to offer consumers new and interesting floral flavors and formulations.
02
Limited-Edition Springtime Beverages
The Cherry Blossom Float and Honey Blossom Creme Frappuccino make perfect limited-edition spring drinks both full of flavor and visually appealing.
03
Romantic Floral Indulgences
Brands are introducing florally romantic treats like the Häagen-Dazs Cherry Blossom Ice Cream and Starbucks Japan Sakura Caramel Milk Beverage that are perfect for Valentine's Day and springtime.
Industry implications
What the Floral QSR trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Brands in the food & beverage industry are introducing floral flavors and indulgent, limited-edition springtime beverages and treats.
For
Fast Food
The QSR industry is embracing floral flavors in foods and drinks to enhance the perceived quality of their offerings, while also showing them to be open to experimenting with flavors.
For
Retail
Textile and graphic design are incorporating florally themed patterns and aesthetic appeal in packaging and presentation of consumer goods.
Workshop question
Consider an element of an adjacent industry that your brand could adopt into its own product/service.
Trend signals
Trend signals for Floral QSR
Trend score 3.6 out of 10, from popularity 52%, activity 48%, freshness 8%.
Popularity52%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Floral QSR trend
6 featured examples from Mar 17, 2017 to Mar 22, 2019CategoryLifestyle
Florally Romantic Ice Creams
The Häagen-Dazs Cherry Blossom Ice Cream is Limited-Edition
Opening for ice cream manufacturers to explore exclusive flavor options and attract a wider customer base.
CategoryMarketing
Carbonated Cherry QSR Beverages
McDonald's Cherry Blossom Float Was Available for a Limited Time
QSRs, like McDonald's, can leverage limited edition beverages to drive customer engagement and increase sales.
CategoryLifestyle
Frozen Wildflower Desserts
Häagen-Dazs' Floral-Inspired Treats Boast Bold Containers to Match
The food and beverage industry can explore incorporating wildflowers and botanical ingredients to enhance their product offerings and appeal to health-conscious consumers.
CategoryLifestyle
Rosy Cherry Blossom Shakes
Shake Shack's New Cherry Blossom Shake is Almost Too Pretty to Drink
Fast food chains can leverage limited-edition menu items to differentiate themselves and attract customers looking for new and exclusive options.
CategoryLifestyle
Chilled Spring-Ready Beverages
Starbucks Japan Has Released Its Sakura Caramel Milk Beverage
Explore new flavors and color options to capitalize on seasonal trends.
CategoryLifestyle
Honeyed Strawberry Cream Smoothies
The Honey Blossom Creme Frappuccino is Exclusive to Hong Kong
Coffee shops can innovate by offering exclusive seasonal beverages and creating social media buzz to drive foot traffic and sales.
