Category
Fashion
Scaled Restraint
Trend cluster
Category
Butter-Based
Cosmetic
Cosmetic products are frequently based in shea butter.
2.5
Trend score
Trend
What is the Butter-Based Cosmetic trend?
Butter-Based Cosmetic: Shea butter has long been a staple in skincare and haircare products, and it's now being incorporated as a base in the cosmetics world. As a result, these products are able to enhance both consumers' beauty and the health of their skin.
Insight
The consumer insight behind the Butter-Based Cosmetic trend
Because of their busy lifestyles and their desire for convenience, consumers increasingly seek and expect multiple benefits from the products they purchase—especially in the skincare space. Tied to principles of wellness, consumers are looking to enhance the health of their skin in all ways possible. This allows individuals to feel more refreshed, protected, as well as more productive overall.
Trend themes
Themes within the Butter-Based Cosmetic trend
Three behaviours holding the trend together01
Multi-purpose Cosmetics
Cosmetic products are becoming more versatile and multi-purpose to cater to consumers' busy lifestyles.
02
Natural Ingredients
Beauty products are formulated with natural and nourishing ingredients like shea butter, avocado oil, and jojoba oil.
03
TV Show-Inspired Beauty Products
Beauty brands are collaborating with TV shows to release trendy, limited-edition makeup lines.
Industry implications
What the Butter-Based Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry is constantly seeking innovation and new trends to meet consumers' evolving needs and preferences.
For
Entertainment and Media
Collaborations between beauty brands and TV shows are increasing the reach of both industries and providing unique products to fans.
For
Wellness
Consumers are seeking beauty products that not only enhance their appearance, but also contribute to their overall health and wellness.
Workshop question
Consider an additional added benefit that your brand could add to one of its products/services.
Trend signals
Trend signals for Butter-Based Cosmetic
Trend score 2.5 out of 10, from popularity 36%, activity 31%, freshness 8%.
Popularity36%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Butter-Based Cosmetic trend
5 featured examples from Oct 5, 2017 to Jun 6, 2018CategoryFashion
Sweat-Proof Makeup Collections
e.l.f. Cosmetics' 'Active' Line Has Pre- and Post-Workout Solutions
The rise of sweat-proof makeup collections like e.l.f.'s Active Collection indicate an opportunity for innovation and growth within the beauty and personal care industry.
CategoryFashion
Pigmented Two-in-One Cosmetic Sticks
Onomie Boosting Lip and Cheek Balm is a Blush and a Lipstick
The beauty and personal care industry can benefit from developing products that save time and provide more value for users.
CategoryFashion
Vitamin-Enriched Lip Shades
Caryl Baker Visage Launched the Island Heat Collection for Summer 2018
Beauty brands can take note of Caryl Baker Visage's Vitamin-enriched lip shades and develop their own similar products with added skincare benefits.
CategoryFashion
Luxurious Finger-Applied Lip Tints
Kjær Weis Recently Came Out with New Lip Tint Shades
Exploring new opportunities in the beauty and cosmetics industry by creating innovative finger-applied makeup products and expanding organic makeup lines.
CategoryPop Culture
Streaming Series-Inspired Lipsticks
Lola Make Up's Liquid Lipsticks Draw from 'Love' on Netflix
Cosmetic companies can tap into the popularity of streaming shows to create themed makeup collections.
