Cosmetic products are frequently based in shea butter
Trend - Shea butter has long been a staple in skincare and haircare products, and it's now being incorporated as a base in the cosmetics world. As a result, these products are able to enhance both consumers' beauty and the health of their skin.
Insight - Because of their busy lifestyles and their desire for convenience, consumers increasingly seek and expect multiple benefits from the products they purchase—especially in the skincare space. Tied to principles of wellness, consumers are looking to enhance the health of their skin in all ways possible. This allows individuals to feel more refreshed, protected, as well as more productive overall.
Insight - Because of their busy lifestyles and their desire for convenience, consumers increasingly seek and expect multiple benefits from the products they purchase—especially in the skincare space. Tied to principles of wellness, consumers are looking to enhance the health of their skin in all ways possible. This allows individuals to feel more refreshed, protected, as well as more productive overall.
Workshop Question - Consider an additional added benefit that your brand could add to one of its products/services.
