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Butter-Based Cosmetic

Cosmetic products are frequently based in shea butter

Trend - Shea butter has long been a staple in skincare and haircare products, and it's now being incorporated as a base in the cosmetics world. As a result, these products are able to enhance both consumers' beauty and the health of their skin.

Insight - Because of their busy lifestyles and their desire for convenience, consumers increasingly seek and expect multiple benefits from the products they purchase—especially in the skincare space. Tied to principles of wellness, consumers are looking to enhance the health of their skin in all ways possible. This allows individuals to feel more refreshed, protected, as well as more productive overall.
Workshop Question - Consider an additional added benefit that your brand could add to one of its products/services.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
65,794 Total Clicks
Date Range:
Oct 17 — Dec 18
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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