e.l.f. Cosmetics recently launched its Active Collection, which introduces seven sweat-proof makeup products for the modern woman. The collection includes Quick Cooling & Cleansing Body Wipes, a Workout Ready Lip & Cheek Palette, as well as a refreshing Post-Workout Cool Down Mist.
The products in the collection boast naturally hydrating ingredients like shea butter, cocoa, aloe and grape, as well as light formulas that won't leave pores clogged.
With the rise of athleisure and fitness as an important part of healthy living, many brands are introducing makeup and personal care products that help consumers deal with the specific issues that come with working out. As well as being of use for active individuals, this new line from e.l.f. will appeal to busy, on-the-go consumers who appreciate products that won't smudge or smear.