Category
Tech
Delegated Interfaces
Trend cluster
Category
Assistant
Wearable
Wearable tech products incorporate voice assistant technology.
4.3
Trend score
Trend
What is the Assistant Wearable trend?
Assistant Wearable: Wearable tech products are now incorporating voice assistant capabilities in order to enhance and accelerate their functions. These products have implications for a broad range of consumers, including those with various disabilities, as well as busy consumers who prefer their tech hands-free.
Insight
The consumer insight behind the Assistant Wearable trend
Contemporary consumers are living in an accelerated environment due to the emergence and adaptation of technology. This has created a need for increased efficiency and productivity across the board. As consumers strive to keep on top of things—whether it be running errands, social life, work, and everything in between—they place emphasis on feeling comfortable and organized, creating a space and demand for assistive technology.
Trend themes
Themes within the Assistant Wearable trend
Three behaviours holding the trend together01
Integration of Voice Assistant Tech in Wearables
The trend to integrate voice assistant technology in wearables enhances and accelerates users' functions, which has implications for consumers with disabilities as well as busy consumers. Disruptive innovation opportunity includes developing wearable tech products with voice assistant capabilities to improve consumers' efficiency and productivity.
02
Increased Need for Assistive Technology
Contemporary consumers' need for increased efficiency and productivity created a space and demand for assistive technology, not limited only to people with disabilities. Disruptive innovation opportunity can involve designing niche assistive technologies for different activities such as running errands, social life, work, and more to meet the evolving demands of modern consumers.
03
Wireless and Compact Wearable with Push-to-Talk Functionality
Disruptive innovation opportunity in creating more seamless and compact wearable with push-to-talk functionality compatible with major voice assistants that can be carried with ease on a keychain or necklace for enhanced convenience.
Industry implications
What the Assistant Wearable trend means for industry
Where the trend changes the playbookFor
Wearable Technology
The integration of voice assistant technology in wearables creates a trend and a new product line for the wearable tech industry, offering opportunities for disruptive innovation in design, functionality, and features of wearables.
For
Assistive Technology
The trend for assistive technology highlights the need for niche pieces that cater to the specific needs of consumers, presenting an opportunity for disruptive innovation in creating personalized products that enhance consumers' efficiency in various activities such as running errands and social life.
For
Audio Technology
The integration of voice assistant technology in headphones creates an opportunity for disruptive innovation in the development of more sophisticated noise-cancelling headphones, wireless audio products, and more technology that can blend with voice assistant technology to augment a user's daily routine.
Workshop question
Where could your brand add an element of voice assistance into its product/service or purchase journey.
Trend signals
Trend signals for Assistant Wearable
Trend score 4.3 out of 10, from popularity 65%, activity 55%, freshness 8%.
Popularity65%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Assistant Wearable trend
4 featured examples from Jul 18 to Dec 6, 2018CategoryTech
Wearable Security Pendants
The Lotus by SEAM Wearable Keeps Users Feeling Safe at All Times
Opportunities exist for companies to develop wearable devices specifically designed for personal safety and security.
CategoryTech
Branded OS Noise-Cancelling Headphones
The Microsoft Surface Headphones Connect to Cortana
Disruptive innovation opportunity: Integrate advanced noise-cancelling technology into audio equipment, such as speakers and headphones, to provide users with enhanced audio exper…
CategoryFashion
Voice Assistant Wearables
The 'Alexa Watch' by 2-LA Design Brings the Voice Assistant with You
Disruptive innovation opportunity: Explore the development of voice assistant-enabled wearables, opening up new possibilities for hands-free interactions and enhanced functionalit…
CategoryTech
AI Voice Assistant Wearables
The 'VoiceMojo' Sports a Push-to-Talk Functionality
The wearable technology industry is creating new markets for smart assistants in health, fitness, and leisure applications.
