H&M group has announced that it is currently in the process of developing H&M Home Stylist, a voice application for Google Assistant to elevate home decor. With the aid of the assistant, customers will receive personalized styling suggestions, mood boards and plenty of inspiration for all rooms of their home space.
In chatting with the H&M Home Stylist via Google Assistant, consumers will note that the voice assistant boasts an "exclusive human voice." This experiment with H&M's homeware brand builds off the recent Google I/O event, which featured a human-sounding Google Assistant.
As voice assistants become more capable, they are becoming better able to offer convenient, highly customized consumer experiences within the home and beyond.