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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,463 more

Post-Gym Care

Brands create cosmetic products specific to post-workout upkeep

Trend - Brands in the cosmetic industry are now prioritizing a specific but common ritual–post-workout care. By offering shower and skincare products that purport benefits like muscle relaxation or electrolyte replenishment, these brands are able to enhance the personalized nature of their products, while still appealing to a broad range of consumers.

Insight - For consumers living in cities who deal with fast-paced and competitive lifestyles, balancing personal and professional responsibilities with personal care can result burnout. These individuals seek out products and services that allow them to transition between duties in a way that still focuses on function and convenience.
Workshop Question - Consider an added element to your product/service that would enhance the perception of it being personalized.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 53 Examples:
66,003 Total Clicks
Date Range:
May 17 — Mar 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Athletic Beauty Kits
Athletic Beauty Kits
Yuni Beauty's 'Sweat, Refresh, Go' Set Blurs the Lines of Beauty and Fitness
The rise of athleisure fashion has inspired the creation of many new athletic beauty and skincare products that put an emphasis on on-the-go cleansing, refreshing and recovery. Yuni Beauty’s &#... MORE
Sweat-Proof Makeup Collections
Sweat-Proof Makeup Collections
e.l.f. Cosmetics' 'Active' Line Has Pre- and Post-Workout Solutions
e.l.f. Cosmetics recently launched its Active Collection, which introduces seven sweat-proof makeup products for the modern woman. The collection includes Quick Cooling & Cleansing Body Wipes, a... MORE
Overnight Dry Shampoos
Overnight Dry Shampoos
Kaia Naturals' Unique Dry Shampoo is Detoxifying and Time-Activated
While there are some dry shampoo products that provide UV protection and others that are branded specifically for post-gym use, Kaia Naturals’ award-winning Overnight Dry Shampoo is designed... MORE
Post-Gym Dry Shampoos
Post-Gym Dry Shampoos
Bath & Body Works' NO SWEAT Dry Shampoo Product Absorbs Oil & Sweat
Bath & Body Works’ new Active Skincare collection includes a range of products that are specifically designed for post-gym and on-the-go use like its in-shower body lotion, two-in-one body... MORE
Fitness-Enhancing Moisturizers
Fitness-Enhancing Moisturizers
Biotherm is Offering a Cream That Claims to Restore Electrolytes
The luxury skincare brand Biotherm is offering a unique product called the Skin Fitness Instant Smoothing & Moisturizing Body Treatment. The unusual treatment comes in the form of a... MORE
play_circle_filled Dry Shampoo Wipes
Dry Shampoo Wipes
YESTO's Wipes for Hair are Ideal for Travel and Post-Gym Use
Dry shampoo products are offered in many different kinds of formats, including powders and sprays, but YESTO offers portable, mess-free dry shampoo wipes for hair. The brand offers a vibrancy-... MORE
Athlete-Targeted Shower Products
Athlete-Targeted Shower Products
ESPA's New Product Range Helps to Relieve Tired Muscles
ESPA, a natural skincare and luxury beauty product brand, recently launched a set of shower products that are intended for the consumer who hits the gym regularly, and is looking for a way to... MORE

Related Trend Reports & Custom Market Research

Related Examples

Gym-Friendly Personal Care Collections
Gym-Friendly Personal Care Collections
'Wet n Wild Pump' is an "Ath-Beauty" Line for Workouts
Fitness-Focused Haircare
Fitness-Focused Haircare
OGX's Green Tea Fitness Collection Shares Post-Sweat Solutions
play_circle_filled Oil-Absorbing Dry Shampoos
Oil-Absorbing Dry Shampoos
The Beachwaver Co.'s Second Chance Dry Shampoo Features a Rice Formula
Environmental Dry Shampoos
Environmental Dry Shampoos
Klorane Eco-Friendly Dry Shampoo Uses Ecological Oat Milk
UV Protection Dry Shampoos
UV Protection Dry Shampoos
Bare Republic's UV Protecting Dry Shampoo Helps to Retain Natural Oils
Customized Haircare Systems
Customized Haircare Systems
'Mon Shampooing' Pairs Shampoo, Conditioner & Essential Oil Boosters
Heat-Activated Hair Conditioners
Heat-Activated Hair Conditioners
Yuni Beauty's Leave-In Treatment Mist Pairs Well with Yoga
Nourishing Honey Haircare
Nourishing Honey Haircare
The Milk & Honey Collection Targets the "Product-Conscious Naturalista"
Versatile Probiotic Haircare
Versatile Probiotic Haircare
The Tela Modern Hair Wear Collection Introduces "Textiles for Hair"
Repigmenting Hair Serums
Repigmenting Hair Serums
Givaudan Active Beauty's Darkenyl Counteracts Whitened, Aging Hair
Fiber-Building Hair Products
Fiber-Building Hair Products
Toppik & Viviscal Releases a Range of Products for Healthier Hair
Reparative Hairstyling Mists
Reparative Hairstyling Mists
In Common's Magic Myst is a Hybrid Hair Treatment and Styling Product
play_circle_filled Ocean Plastic Haircare Packaging
Ocean Plastic Haircare Packaging
Kevin Murphy is Adopting Waste-Reducing Ocean Plastic Packaging
CBD Haircare Collections
CBD Haircare Collections
Emera CBD Haircare Products are Made with 100% Organic Cannabidiol Oil
K-Pop Hair Dyes
K-Pop Hair Dyes
Mise-En-Scène and K-Pop Group Blackpink Collaborated on a Colorful Hair Dye
Portable Cleansing Products
Portable Cleansing Products
RECESS Offers Hair, Body and Face Cleansers for "In-Between Moments"
Micellar Dry Shampoo Mists
Micellar Dry Shampoo Mists
R+Co's 'Spiritualized' Cleansing Product Boasts a Micellar Formula
Radiance-Boosting Skin Tonics
Radiance-Boosting Skin Tonics
REN Clear Skincare Launched an AHA Tonic for Daily Use
Cell-Stimulating Anti-Aging Serums
Cell-Stimulating Anti-Aging Serums
The Caudalie Premier Cru Serum Turns Back the Clock
Corrective Probiotic Primers
Corrective Probiotic Primers
PUR Cosmetics' 4-in-1 Correcting Primer Boasts Aloe & Coconut Water
Cork-Based Skincare Lines
Cork-Based Skincare Lines
Birkenstock Launched a Cruelty-Free Skincare Range Powered by Cork Oak
Mushroom-Based Face Masks
Mushroom-Based Face Masks
The Origins Soothing Face Mask Was Made for Sensitive Skin
Dewy Skin-Perfecting Tints
Dewy Skin-Perfecting Tints
Edward Bess Offers Its Ultra Dewy Complexion Perfector in Four Shades
Coconut Body Scrubs
Coconut Body Scrubs
Herbivore's Coco Rose Product Offers Hydration and Exfoliation
Travel-Themed Hydrating Masks
Travel-Themed Hydrating Masks
Summer Fridays is a Newly Launched Blogger-Created Skincare Range
Seaweed Skincare Collections
Seaweed Skincare Collections
eos Aqua is a Range of Products That Hydrates, Smooths and Softens
Charcoal Hair Wipes
Charcoal Hair Wipes
These Hair Blotting Tissues Remove Excess Oil
play_circle_filled Underarm Detoxification Kits
Underarm Detoxification Kits
Kaia Naturals' Kit Helps Consumers Perform a 30-Day "Underarm Detox"
Deodorant-Amplifying Bars
Deodorant-Amplifying Bars
Kaia Naturals' Natural Booster Bar Improves the Power of Deodorant
Intensive Athletic Hand Balms
Intensive Athletic Hand Balms
The Duke Cannon Bloody Knuckles Hand Repair Balm is Soothing
play_circle_filled Stress-Reducing Airline Food
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
Edible Dessert Bowl Appliances
Edible Dessert Bowl Appliances
The Presto Belgian Bowl Waffle Maker Crafts Perfect Edible Dishes
Superfood Skincare Kits
Superfood Skincare Kits
Youth To The People is Offering an Antioxidant-Rich Skincare Kit
Genderless Skincare Collections
Genderless Skincare Collections
m/f people's Skincare Offers Solutions and Scents for All People
Quinoa Skincare Collections
Quinoa Skincare Collections
Aypa's Daily Essentials Skincare is Powered by the Superfood Quinoa
Vegan Wine Pairing Events
Vegan Wine Pairing Events
TASTE and Sand Castle Winery are Teaming Up for a Vegan Winemaker Dinner
Climate-Specific Skincare
Climate-Specific Skincare
Pour Moi's Climate-Smart Skincare is Engineered for Unique Environments
Cold Weather Ice Creams
Cold Weather Ice Creams
These Alden's Organic Seasonal Ice Creams are Fall and Winter-Themed
Aquatic Folklore Blended Beverages
Aquatic Folklore Blended Beverages
The Starbucks Mermaid Frappuccino is Only Available in Mexico
Athletic Sweatproof Makeup
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
Cooling Coconut Cosmetics
Cooling Coconut Cosmetics
Hard Candy's 'Coconut Water Primer Stick' Boasts a Hydrating Formula
Sweat-Ready Beauty Sets
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
Gym Beauty Sets
Gym Beauty Sets
Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics
Sweat-Resistant Cosmetics
Sweat-Resistant Cosmetics
Rae Cosmetics Provides Makeup to Keep Up with One's Active Lifestyle
play_circle_filled Gym-Friendly Makeup Collections
Gym-Friendly Makeup Collections
Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"
Hair Growth Wipes
Hair Growth Wipes
Rekze Laboratories' Personal Care Wipes Discourage Hair Loss
Detoxifying Charcoal Deodorants
Detoxifying Charcoal Deodorants
'The Takesumi Detox' is a Natural Deodorant from Bamboo Charcoal
Foot Deodorizing Powders
Foot Deodorizing Powders
This Powder Staves Off Excessive Odor and Fungal Infections
Bald Head Wipes
Bald Head Wipes
'Bee Bald's Refreshing Wipes are Designed for Faces and Bald Heads
Facial Hair Care Wipes
Facial Hair Care Wipes
Zeke's Beard Wipes are Infused with Jojoba, Coconut and Argan Oils
No-Rinse Cleansing Foams
No-Rinse Cleansing Foams
This Yuni Product Refreshes the Body When a Shower is Not Accessible
Bacteria Skin Care
Bacteria Skin Care
The Line of Skin Products Douses You With Beneficial Ammonia-Oxidizing Bacteria
Sweat-Proof Cosmetics
Sweat-Proof Cosmetics
'Sweat Cosmetics' is a Beauty Line Designed for Highly Active Women