Post-Gym Care

Brands create cosmetic products specific to post-workout upkeep

Implications - Brands in the cosmetic industry are now prioritizing a specific but common ritual – post-workout care. By offering shower and skincare products that purport benefits like muscle relaxation or electrolyte replenishment, these brands are able to enhance the personalized nature of their products, while still appealing to a broad range of consumers.

Workshop Question - Consider an added element to your product/service that would enhance the perception of it being personalized.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
32,576 Total Clicks
May 17 - Dec 18
This Year and Mild
FashionLifestyleHealthCosmetics
Featured Examples
Athletic Beauty Kits - Yuni Beauty's 'Sweat, Refresh, Go' Set Blurs the Lines of Beauty and Fitness
SCORE 6.2
Warm 2,308 Clicks Pub: May 6, 17
Athletic Beauty Kits
Yuni Beauty's 'Sweat, Refresh, Go' Set Blurs the Lines of Beauty and Fitness
The rise of athleisure fashion has inspired the creation of many new athletic beauty and skincare products that put an emphasis on on-the-go cleansing, refreshing and recovery. Yuni Beauty’s &#... [More]
Post-Gym Dry Shampoos - Bath & Body Works' NO SWEAT Dry Shampoo Product Absorbs Oil & Sweat
SCORE 5.6
This Year and Warm 272 Clicks Pub: Nov 21, 18
Post-Gym Dry Shampoos
Bath & Body Works' NO SWEAT Dry Shampoo Product Absorbs Oil & Sweat
Bath & Body Works’ new Active Skincare collection includes a range of products that are specifically designed for post-gym and on-the-go use like its in-shower body lotion, two-in-one body... [More]
Fitness-Enhancing Moisturizers - Biotherm is Offering a Cream That Claims to Restore Electrolytes
SCORE 2.8
Mild 416 Clicks Pub: Aug 28, 17
Fitness-Enhancing Moisturizers
Biotherm is Offering a Cream That Claims to Restore Electrolytes
The luxury skincare brand Biotherm is offering a unique product called the Skin Fitness Instant Smoothing & Moisturizing Body Treatment. The unusual treatment comes in the form of a... [More]
Athlete-Targeted Shower Products - ESPA's New Product Range Helps to Relieve Tired Muscles
SCORE 1.9
Untested 172 Clicks Pub: Mar 27, 18
Athlete-Targeted Shower Products
ESPA's New Product Range Helps to Relieve Tired Muscles
ESPA, a natural skincare and luxury beauty product brand, recently launched a set of shower products that are intended for the consumer who hits the gym regularly, and is looking for a way to... [More]
Quantcast