The Beachwaver Co.'s Second Chance Dry Shampoo Features a Rice Formula
Laura McQuarrie — December 24, 2018 — Fashion
References: beachwaver & allure
The Beachwaver Co. recently added to its lineup of hairstyling products with a unique new oil-absorbing dry shampoo that boasts a rice formula to do away with excess oil and moisture for a refreshed feeling and amplified texture.
The Second Chance Dry Shampoo takes the form of a spray product that boasts a vegan and cruelty-free formula that's made without mineral oil, parabens, formaldehyde, sulfates and other ingredients that many consumers are consciously avoiding. Additionally, the haircare product is packaged in a recyclable can and reflects just one of the brand's many commitments to responsible haircare.
The oil-absorbing dry shampoo is alluringly scented with a "Brazilian berry" aroma that combines blackberries, apricots, flowering jasmine sambac, Tahitian Vanilla and Polynesian coconut.
The Second Chance Dry Shampoo takes the form of a spray product that boasts a vegan and cruelty-free formula that's made without mineral oil, parabens, formaldehyde, sulfates and other ingredients that many consumers are consciously avoiding. Additionally, the haircare product is packaged in a recyclable can and reflects just one of the brand's many commitments to responsible haircare.
The oil-absorbing dry shampoo is alluringly scented with a "Brazilian berry" aroma that combines blackberries, apricots, flowering jasmine sambac, Tahitian Vanilla and Polynesian coconut.
Trend Themes
1. Oil-absorbing Dry Shampoos with Unique Formulas - Opportunity for brands to develop innovative dry shampoos using unique ingredients and formulas to address specific hair concerns.
2. Eco-friendly Haircare Products - Disruptive innovation opportunity for brands to create sustainable and environmentally friendly haircare products that resonate with conscious consumers.
3. Multi-sensory Haircare Products - Potential for brands to capitalize on the trend of incorporating appealing scents and aromas into haircare products for a luxurious and refreshing experience.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunities for brands to create innovative dry shampoo formulations and eco-friendly packaging in the beauty and personal care industry.
2. Sustainable Packaging - Opportunities for packaging companies to develop recyclable and eco-friendly packaging solutions for the haircare industry.
3. Fragrance and Perfume - Potential for fragrance companies to collaborate with haircare brands in creating appealing and long-lasting scents for haircare products.
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